Strategic Marketing

Automotive direct marketing firm running DMS data mining, direct mail and multichannel sales and service campaigns for dealers.

Products

Empower
Automated DMS and market data mining that triggers dealer sales and service communications at purchase-behavior moments.
- Lifecycle and equity mining
- Direct mail
Logix Data
Dealer data hygiene and predictive analytics that cleans and verifies records and scores the most profitable marketing targets.
- Audience data
- CDP and data platforms
Sales Builder
Multichannel dealer sales campaign combining direct mail, email, banner ads and phone outreach over a two to three week window.
- Direct mail
- Digital advertising
Service Builder
Automated fixed ops marketing program that segments customers and re-engages lapsed and conquest service customers for dealers.
- Aftersales marketing
- Direct mail