What it does
Window sticker tools print and publish the labels that go on every vehicle. These include Monroney label reprints for new cars, dealer addendums for added equipment and pricing, and the FTC Used Car Rule Buyers Guide for used units. Many also create digital versions that show on the website and through a QR code on the window.
Stickers are a compliance document as much as a marketing one. Addendum items must be real, priced clearly and consistent with what is advertised. State rules are adding pressure. California's CARS Act, for example, tightens how optional add-ons are priced and disclosed.
Look for tools that pull data directly from inventory and pricing so the sticker, website and ads match. Version history helps when a customer or regulator asks what a label said on a given day.
Who in the store uses it
- Inventory managers and lot staff: print and place stickers on new arrivals.
- Used car managers: set addendum items and buyers guide warranty terms.
- Compliance officers: review addendum language and state requirements.
- Marketing managers: use digital stickers on the website and in ads.
What it connects to
- DMS and inventory management (vehicle and price data)
- OEM build data for Monroney reprints
- Website platforms (digital stickers)
- Pricing tools
- Regulatory compliance tools and record keeping
Window stickers products in the index
See all 26
What to ask vendors
- Where does build and option data come from for new and used units?
- How do addendum prices stay in sync with our website and ads?
- Do you support state-specific buyers guide and add-on disclosure rules?
- Can we keep a history of every sticker version printed?
- Do digital stickers work on our website and through a QR code?
- Which printers and label stock do you support?
- Can different stores in our group use different templates?
- What do you charge per rooftop or per sticker?
Signs it's time to switch
- Stickers show prices or equipment that don't match the website.
- Staff hand-write or retype addendum items.
- You can't prove what a sticker said on a past date.
- New state disclosure rules require changes your tool can't make.
- Used units go on the lot without a current buyers guide.
Related categories
Something out of date? Suggest an edit and an editor reviews it within 48 hours.