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CDK Digital Retail

by CDK Global

CDK's omnichannel digital retailing platform for building deals online and in the showroom, with trade appraisal and credit.

Overview

CDK Digital Retail, built on the Roadster platform CDK acquired in 2021, lets shoppers build and complete vehicle deals online while salespeople pick up the same deal on tablets in the showroom.

Full overview in the full profile

Features

5
  • Omnichannel storefront
  • Automated lead response
  • Mobile trade appraisal

2 more features in the full profile

Feature details in the full profile

Screenshots

1

1 product screenshot in the full profile

See the full CDK Digital Retail profile

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Last checked by the team on Oct 28, 2026. Spot something out of date? Suggest a correction.