Dealer software

Household-level identity and ad platform that turns dealer first-party web data into CTV, display, audio and mail audiences with sales attribution.

• CDP and data platforms
• Audience data
• +2

VIN-level ad platform that pulls dealer inventory and runs direct-to-VDP campaigns with co-op automation and vehicle-level attribution.

• Digital advertising
• Inventory ads
• +1

AI call tracking and conversation intelligence for automotive sales and service calls, with AI voice and SMS agents and revenue attribution.

• Call tracking
• Voice, BDC and sales agents
• +1

AI ad tech and agency services for dealers, built on its AutoQuity data layer and AudiencePro customer data platform.

• Digital advertising
• CDP and data platforms
• +1

Tests whether dealership leads, calls and emails get through and how staff follow up, flagging broken forms and spam-labeled numbers.

• Attribution and analytics
• Call tracking

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

Tractable's AI vehicle assessment for dealers that detects panel-level damage in the service lane and outputs parts and labor estimates.

• Service communication and MPI
• Collision
• +1

Call tracking and AI conversation analytics for dealers and OEMs, scoring sales and service calls and alerting on missed opportunities.

• Call tracking
• Chat and messaging
• +1

VIN-level automotive listing, pricing and market data delivered by API, bulk feeds, reports and a dealer Chrome extension.

• Valuation data
• Audience data
• +1

Browser-based collision estimating from Mitchell (Enlyte) with VIN decoding, parts diagrams, ADAS flags and OEM repair procedures.

• Collision
• Parts

Automotive data company that owns Polk, CARFAX, automotiveMastermind and Market Scan, supplying audience, pricing and market data.

• Audience data
• Attribution and analytics
• +1

AutoSync's digital retailing platform with build and price, trade-in, credit applications and deposits, sold as MotoEssential and MotoPro.

• Digital retailing and payments
• Attribution and analytics

Dealership reporting dashboard that pulls sales, F&I, service, parts and financial statement data into one view for managers.

• Attribution and analytics
• Parts
• +1

Business intelligence platform that unifies dealership CRM, DMS, website, call tracking and ad data into lead-source ROI and inventory reports.

• Attribution and analytics
• Inventory management and pricing

DealerOn tool that tracks how ChatGPT, Gemini and Perplexity mention a dealership and scores its AI search visibility.

• AI search visibility
• Attribution and analytics

Automotive data platform unifying dealer customer, web and DMS data for identity resolution, attribution, email and inventory ads.

• CDP and data platforms
• Inventory ads
• +1

Collision parts procurement marketplace where repairers compare supplier quotes and dealer parts departments bid on parts requests.

• Parts
• Collision

Vehicle registration-based audience, measurement and CRM data products for automakers, agencies and dealers from Mobility Global.

• Audience data
• CDP and data platforms
• +1

Local streaming TV (CTV/OTT) ad platform selling campaigns to dealers and auto agencies, with Polk audience data and sales matching.

• Media platforms
• Digital advertising
• +1

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1

Dealer marketing platform combining digital advertising, The AutoMiner customer data platform, AI conversations and market reporting.

• Digital advertising
• CDP and data platforms
• +1

Customer experience survey and feedback platform from Authenticom with SMS and email surveys, NPS/CSAT dashboards, alerts and social listening.

• Reviews and social
• Attribution and analytics

Reputation and customer experience platform covering reviews, listings, surveys, social and AI insights for dealerships, groups and OEMs.

• Reviews and social
• Attribution and analytics