Dealer software

Accenture's marketing, creative and customer-experience unit, working with automakers on brand, digital commerce and customer data programs.

• Agency holding companies
• CDP and data platforms
• +1

Automotive data and marketing company tracking in-market shoppers through its Active Shopper Network and running dealer campaigns.

• CDP and data platforms
• Audience data
• +1

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1

Salesforce's customer data platform which unifies customer records for Salesforce marketing, sales and service apps.

• CDP and data platforms
• CRM

Real-time, two-way DMS integration service for dealers, OEMs and vendors across 14+ DMS platforms, plus an F&I forms library; owned by J.D. Power.

• CDP and data platforms
• F&I menu and products

Automotive sales data and analytics firm serving OEMs on network, sales, aftersales and marketing, plus dealer tools like SalesAlert and AutoHook.

• OEM program administrators
• Lifecycle and equity mining
• +2