Dealer software

Automotive data and marketing company tracking in-market shoppers through its Active Shopper Network and running dealer campaigns.

• CDP and data platforms
• Audience data
• +1

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

Licensed vehicle image library with stills, colorized angles, 360 spins and interior panoramas, delivered by API to dealers and auto businesses.

• Imagery and video
• Inventory ads

Dealer video platform for VIN-specific inventory videos, 360 spins, video email and text follow-up, live video and Marketplace listings.

• Imagery and video
• Chat and messaging
• +1

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

Used and new inventory software for dealers: market-based pricing and appraisal, OEM window stickers and build data, ads and listing syndication.

• Inventory management and pricing
• Marketplaces
• +2

Feed-based vehicle inventory ads on Bing search, Bing image search and the Microsoft Audience Network.

• Media platforms
• Inventory ads

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1

Payment-based dealer marketing suite that calculates best payments and pushes them to website offers, inventory pages and paid ads.

• Digital retailing and payments
• Inventory ads
• +1

Automotive sales data and analytics firm serving OEMs on network, sales, aftersales and marketing, plus dealer tools like SalesAlert and AutoHook.

• OEM program administrators
• Lifecycle and equity mining
• +2