Dealer software

Amazon's advertising business, reaching auto shoppers through Amazon DSP, Prime Video and Fire TV streaming ads and Amazon shopping signals.

• Media platforms
• Digital advertising

Experian vehicle history reports for dealers with the AutoCheck Score, auction and title data and buyback protection.

• Valuation data

Vehicle valuation data for dealers, lenders and OEMs, with wholesale, retail, trade-in and history-adjusted values via apps and APIs.

• Valuation data
• Vehicle acquisition and instant offers

Vehicle history reports and dealer tools from CARFAX: history-based acquisition, CARFAX Car Listings, and CARFAX for Life service loyalty.

• Valuation data
• Marketplaces
• +1

Automotive data and marketing company tracking in-market shoppers through its Active Shopper Network and running dealer campaigns.

• CDP and data platforms
• Audience data
• +1

Local new and used vehicle sales and registration data from state records for dealers, agencies and lenders, with maps and market share reports.

• Attribution and analytics
• Audience data

Vehicle data provider offering VIN decoding APIs, OEM build data, specs, images and shopping and comparison APIs to dealer vendors, OEMs and insurers.

• Valuation data
• Imagery and video

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Automotive data and analytics firm serving OEMs and dealers, with customer-experience research, vehicle valuations and dealer F&I software.

• OEM program administrators
• F&I menu and products
• +1

J.D. Power (formerly NADA Used Car Guide) used vehicle trade-in, retail and loan values in print, online and app formats.

• Valuation data
• Vehicle acquisition and instant offers

Cox Automotive vehicle valuation brand and shopping site selling dealers listings, trade-in tools, instant offers and display ads.

• Marketplaces
• Digital advertising
• +2

Feed-based vehicle inventory ads on Bing search, Bing image search and the Microsoft Audience Network.

• Media platforms
• Inventory ads

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1

Automotive sales data and analytics firm serving OEMs on network, sales, aftersales and marketing, plus dealer tools like SalesAlert and AutoHook.

• OEM program administrators
• Lifecycle and equity mining
• +2