Dealer software

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Meta's ad platform for Facebook and Instagram, with automotive inventory ads and model ads driven by vehicle catalogs.

• Media platforms
• Inventory ads
• +1

Feed-based vehicle inventory ads on Bing search, Bing image search and the Microsoft Audience Network.

• Media platforms
• Inventory ads

Automotive data platform unifying dealer customer, web and DMS data for identity resolution, attribution, email and inventory ads.

• CDP and data platforms
• Inventory ads
• +1

Apollo platform combining dealer websites, automated VIN-level ads, retention marketing, lead scoring and digital retailing.

• Website platforms
• Lifecycle and equity mining
• +2

TikTok's templated automotive ad formats, including inventory ads for local dealer listings and model ads for OEMs.

• Media platforms
• Inventory ads