Dealer software

Program manager for OEM-sponsored dealer digital marketing programs, with lead management, inventory syndication and performance dashboards.

• OEM program administrators
• Attribution and analytics

Website personalization for DealerOn sites that tailors content, calls to action and For You vehicle picks by visitor behavior and dealer data.

• Website platforms
• CDP and data platforms

Infomedia eCommerce platform that runs OEM parts and accessories online stores for dealers and OEM programs.

• Parts
• Website platforms

In-house paid search, SEO, programmatic display and digital video campaigns for franchise and independent dealers.

• Digital advertising

OEM-certified dealer website development from Sokal for franchise brands including Honda, Acura, Kia, Nissan, Stellantis and Subaru.

• Website platforms
• Digital advertising

AI outbound platform for dealerships that calls and texts customers, handles replies and schedules appointments for leads, recalls and equity.

• Voice, BDC and sales agents
• Lifecycle and equity mining
• +1

Full-service dealer advertising covering streaming and TV media, video production, direct mail, email, SEO, social, paid search and co-op claims.

• Digital advertising
• Imagery and video
• +1

Fast, Google-optimized websites with AI-assisted SEO and Google Business Profile optimization for car, equipment and ag dealers.

• Website platforms
• CRM
• +1

DealerOn specials automation that creates website offers and pushes them into digital ads and local listings with little manual work.

• Inventory ads
• Website platforms

AI CRM and BDC layer for dealers with follow-up and response bots, text and call queues, scheduling, desk log, call tracking and TCPA controls.

• CRM
• Chat and messaging
• +2

Tekion's digital retail module for dealers, built on its ARC DMS and CRM, covering online deal building, eSign and checkout.

• Digital retailing and payments

Tekion payment processing for dealerships, taking card and digital payments across sales, service and parts in the Tekion platform.

• Digital retailing and payments

Turns connected-vehicle telematics alerts into scheduled dealership service visits without manual follow-up.

• Aftersales marketing
• Service scheduling

Dealer texting platform for service and sales: reminders, video and MPI sharing, recall notices, status updates and text-to-pay checkout.

• Chat and messaging
• Digital retailing and payments
• +1

FordDirect-run online marketplace where Ford and Lincoln dealers browse and buy vetted vendor solutions and tools.

• OEM program administrators

TikTok's templated automotive ad formats, including inventory ads for local dealer listings and model ads for OEMs.

• Media platforms
• Inventory ads

Guaranteed trade-in offer program where outside appraisers inspect a customer's vehicle and issue a firm cash or purchase offer for the dealer.

• Vehicle acquisition and instant offers
• Trade-in

Dealer website conversion platform with trade-in valuation, payments, offers and shopper insight tools such as tradeIQ, paymentsIQ and offerIQ.

• Trade-in
• Lifecycle and equity mining
• +1

Instant trade-in valuation for dealer websites where shoppers upload vehicle photos to request a cash offer.

• Trade-in

Car-buying marketplace and affinity program network connecting shoppers to TrueCar Certified Dealers for subscription and per-sale fees.

• Marketplaces
• Digital retailing and payments
• +1

Video and texting platform for dealership service and sales teams, with video MPI, AI transcripts, translation and sentiment alerts.

• Service communication and MPI
• Digital retailing and payments

Administrator of OEM certified dealer digital programs, vetting vendors and packaging bundles for franchised dealers.

• OEM program administrators
• CDP and data platforms
• +1

VIN-level ad platform that pulls dealer inventory and runs direct-to-VDP campaigns with co-op automation and vehicle-level attribution.

• Inventory ads
• Digital advertising

Private-party vehicle sourcing software for dealer buy centers that aggregates seller listings and automates outreach.

• Vehicle acquisition and instant offers
• Trade-in