Dealer software

FordDirect-run online marketplace where Ford and Lincoln dealers browse and buy vetted vendor solutions and tools.

• OEM program administrators

Combines a dealership's CRM data with industry sales and defection data to show where and to whom leads are being lost.

• Attribution and analytics

Automotive sales data and analytics programs for OEMs covering dealer network planning, sales, aftersales, marketing and media performance.

• OEM program administrators
• Lifecycle and equity mining
• +2

Website visitor identification for dealers that reveals names, emails and vehicle details of anonymous site visitors for follow-up.

• Audience data

Dealer marketing dashboard that consolidates data from multiple vendors and channels to compare campaign results.

• Attribution and analytics

Global advertising holding company whose agencies provide creative, media buying and data services to automakers and their dealer networks.

• Agency holding companies
• Digital advertising