Dealer software

Accenture's marketing, creative and customer-experience unit, working with automakers on brand, digital commerce and customer data programs.

• Agency holding companies
• CDP and data platforms
• +1

Amazon's advertising business, reaching auto shoppers through Amazon DSP, Prime Video and Fire TV streaming ads and Amazon shopping signals.

• Media platforms
• Digital advertising

Through-channel marketing platform and agency helping automakers run dealer co-op, tier 2 programs and brand-compliant local campaigns.

• OEM program administrators
• Digital advertising
• +1

Force Marketing's customer data platform for dealer groups, scoring buying propensity and tying sales and service ad spend to results.

• CDP and data platforms
• Digital advertising
• +1

Equity mining and customer retention platform that flags in-market and upgrade-ready customers from DMS and service data, now part of PureCars.

• Lifecycle and equity mining
• CRM
• +1

Urban Science incentive platform sending targeted gift-card offers to drive service visits, recalls and sales, with attribution to the RO or sale.

• Attribution and analytics
• Lifecycle and equity mining
• +1

Solera's dealer service retention and marketing platform: lifecycle campaigns, service reminders, mobile check-in, inspections and outbound BDC.

• Aftersales marketing
• Lifecycle and equity mining
• +2

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

Automotive data and marketing company tracking in-market shoppers through its Active Shopper Network and running dealer campaigns.

• CDP and data platforms
• Audience data
• +1

AI agents that hold email, SMS and chat conversations with dealership sales, service and F&I prospects and update the CRM.

• Voice, BDC and sales agents
• Lifecycle and equity mining

Local new and used vehicle sales and registration data from state records for dealers, agencies and lenders, with maps and market share reports.

• Attribution and analytics
• Audience data

Automotive CRM for single stores and dealer groups with desking, trade appraisals, credit pulls, equity mining, BDC routing and an open API.

• CRM
• Desking
• +1

Solera-owned dealership CRM for sales, marketing and service, with data mining, desking and digital retailing tools.

• CRM
• Desking
• +1

DMS data management for dealers to approve, control and monitor what data third-party vendors receive; free for dealers, paid by vendors.

• CDP and data platforms

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

Automotive digital marketing company running conquest, remarketing, streaming video and fixed ops campaigns for OEM dealers.

• Digital advertising
• Audience data
• +1

Ford and dealer-owned digital partner offering Ford and Lincoln dealers marketing, CRM, websites and a vetted vendor marketplace.

• OEM program administrators
• Website platforms
• +1

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Automotive data and analytics firm serving OEMs and dealers, with customer-experience research, vehicle valuations and dealer F&I software.

• OEM program administrators
• F&I menu and products
• +1

Direct marketing firm running hand-addressed mail, data hygiene, PURL and email campaigns for dealer sales and service events.

• Direct mail
• Lifecycle and equity mining
• +1

AI ad tech and agency services for dealers, built on its AutoQuity data layer and AudiencePro customer data platform.

• Digital advertising
• CDP and data platforms
• +1

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

Fixed ops marketing for dealer service departments that uses DMS and market data for direct mail, email, text and recall outreach.

• Direct mail
• Lifecycle and equity mining
• +1

Meta's ad platform for Facebook and Instagram, with automotive inventory ads and model ads driven by vehicle catalogs.

• Media platforms
• Inventory ads
• +1