Dealer software

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

Automated, targeted marketing campaigns to grow dealer parts and service sales.

• Aftersales marketing

OEM parts pricing and marketing program administration for dealer wholesale parts.

• Parts
• OEM program administrators

DealerOn tool that tracks how ChatGPT, Gemini and Perplexity mention a dealership and scores its AI search visibility.

• AI search visibility
• Attribution and analytics

Data-driven parts inventory forecasting that guides dealer stocking levels and reduces surplus.

• Parts

Payment processing for dealer wholesale parts transactions with repair and collision shops.

• Parts
• Digital retailing and payments

Dealer performance diagnostics that analyze sales, fixed ops, inventory and marketing data and pair findings with consultant-led improvement plans.

• Attribution and analytics

Managed paid search, display, Google vehicle listing ads and Meta automotive inventory ads for car dealers.

• Digital advertising
• Inventory ads

Service department payments for dealers with in-lane card processing, mobile pay, merchant services and reconciliation reporting.

• Digital retailing and payments
• Service communication and MPI

Wholesale parts sales tracking and reporting for dealer parts departments.

• Parts
• Attribution and analytics

Managed omnichannel advertising for dealers across Google, Meta, Amazon and streaming, driven by PureCars customer and market data.

• Digital advertising
• Inventory ads

Customer data platform for dealers that unifies DMS, CRM and web data into one profile per customer for targeting.

• CDP and data platforms
• Audience data

Dealer reporting dashboard comparing marketing performance with local market trends, competitor rankings and model demand.

• Attribution and analytics

Full-service lifecycle campaigns for dealers, including triggered email, 1:1 direct mail, video email and custom creative.

• Lifecycle and equity mining
• Aftersales marketing
• +1

Soft-pull prescreen of dealer customer and prospect lists to find credit-qualified buyers for firm offers and lead generation.

• Lifecycle and equity mining
• Audience data
• +1

Menu pricing and repair quote tool that produces accurate service quotes for dealer service departments.

• Service communication and MPI

JMG Marketing data-driven direct mail programs: RE:NEW for lease retention and RE:PAIR for service retention and win-back.

• Direct mail
• Lifecycle and equity mining
• +1

Identity resolution that identifies lost dealer website shoppers and remarkets to them across digital channels.

• Audience data
• Digital advertising

Customer data hygiene for dealers that dedupes DMS and CRM records, appends and verifies contacts, applies NCOA moves and screens DNC lists.

• CDP and data platforms
• Audience data

Customer experience survey and feedback platform from Authenticom with SMS and email surveys, NPS/CSAT dashboards, alerts and social listening.

• Reviews and social
• Attribution and analytics

OEC platform where independent repair shops order OEM mechanical parts from franchised dealers with VIN-level lookup.

• Parts

Visitor identification platform that matches anonymous dealer website visitors to verified contacts and segments them for AI-targeted follow-up.

• Audience data
• Lifecycle and equity mining

DealerSocket equity mining tool from Solera that finds upgrade, lease-end and service-to-sales opportunities in CRM and DMS data.

• Lifecycle and equity mining
• Aftersales marketing

Wireless OBD scan tool for service lane check-in that sends vehicle data, DTC and recall alerts to the repair order with one click.

• Service communication and MPI
• Service scheduling