Dealer software

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

OEM parts pricing and marketing program administration for dealer wholesale parts.

• Parts
• OEM program administrators

DealerOn tool that tracks how ChatGPT, Gemini and Perplexity mention a dealership and scores its AI search visibility.

• AI search visibility
• Attribution and analytics

Cloud variable operations platform for dealers combining CRM, deal structuring, fraud prevention and AI in one system.

• CRM
• Desking

Dealer performance diagnostics that analyze sales, fixed ops, inventory and marketing data and pair findings with consultant-led improvement plans.

• Attribution and analytics

Digital retailing tool for dealers that lets shoppers build deals online, integrated with DealerSocket desking and the dealer's DMS.

• Digital retailing and payments
• Desking

Wholesale parts sales tracking and reporting for dealer parts departments.

• Parts
• Attribution and analytics

Customer data platform for dealers that unifies DMS, CRM and web data into one profile per customer for targeting.

• CDP and data platforms
• Audience data

Dealer reporting dashboard comparing marketing performance with local market trends, competitor rankings and model demand.

• Attribution and analytics

Full-service lifecycle campaigns for dealers, including triggered email, 1:1 direct mail, video email and custom creative.

• Lifecycle and equity mining
• Aftersales marketing
• +1

Soft-pull prescreen of dealer customer and prospect lists to find credit-qualified buyers for firm offers and lead generation.

• Lifecycle and equity mining
• Audience data
• +1

JMG Marketing data-driven direct mail programs: RE:NEW for lease retention and RE:PAIR for service retention and win-back.

• Direct mail
• Lifecycle and equity mining
• +1

Identity resolution that identifies lost dealer website shoppers and remarkets to them across digital channels.

• Audience data
• Digital advertising

Customer data hygiene for dealers that dedupes DMS and CRM records, appends and verifies contacts, applies NCOA moves and screens DNC lists.

• CDP and data platforms
• Audience data

Customer experience survey and feedback platform from Authenticom with SMS and email surveys, NPS/CSAT dashboards, alerts and social listening.

• Reviews and social
• Attribution and analytics

Visitor identification platform that matches anonymous dealer website visitors to verified contacts and segments them for AI-targeted follow-up.

• Audience data
• Lifecycle and equity mining

DealerSocket equity mining tool from Solera that finds upgrade, lease-end and service-to-sales opportunities in CRM and DMS data.

• Lifecycle and equity mining
• Aftersales marketing

Program manager for OEM-sponsored dealer digital marketing programs, with lead management, inventory syndication and performance dashboards.

• OEM program administrators
• Attribution and analytics

Website personalization for DealerOn sites that tailors content, calls to action and For You vehicle picks by visitor behavior and dealer data.

• Website platforms
• CDP and data platforms

Conversation analytics for automakers that measures how dealer networks handle sales and service calls.

• Attribution and analytics
• Call tracking

Real-time customer data platform used by automakers and dealer groups to unify shopper data and drive personalization and ads.

• CDP and data platforms
• Attribution and analytics

FordDirect-run online marketplace where Ford and Lincoln dealers browse and buy vetted vendor solutions and tools.

• OEM program administrators

DMS-integrated title and registration software for dealers that fills state forms, validates paperwork, tracks liens and shows title status.

• Title and registration
• DMS
• +1

Dealer marketing dashboard that consolidates data from multiple vendors and channels to compare campaign results.

• Attribution and analytics