Dealer software

Sokal platform pairing dealer websites with personalized banner campaigns and a dashboard that analyzes digital marketing data.

• Attribution and analytics
• Digital advertising

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

Automated, targeted marketing campaigns to grow dealer parts and service sales.

• Aftersales marketing

OEM parts pricing and marketing program administration for dealer wholesale parts.

• Parts
• OEM program administrators

Managed paid search, display, Google vehicle listing ads and Meta automotive inventory ads for car dealers.

• Digital advertising
• Inventory ads

Managed omnichannel advertising for dealers across Google, Meta, Amazon and streaming, driven by PureCars customer and market data.

• Digital advertising
• Inventory ads

Customer data platform for dealers that unifies DMS, CRM and web data into one profile per customer for targeting.

• CDP and data platforms
• Audience data

Full-service lifecycle campaigns for dealers, including triggered email, 1:1 direct mail, video email and custom creative.

• Lifecycle and equity mining
• Aftersales marketing
• +1

Soft-pull prescreen of dealer customer and prospect lists to find credit-qualified buyers for firm offers and lead generation.

• Lifecycle and equity mining
• Audience data
• +1

JMG Marketing data-driven direct mail programs: RE:NEW for lease retention and RE:PAIR for service retention and win-back.

• Direct mail
• Lifecycle and equity mining
• +1

Identity resolution that identifies lost dealer website shoppers and remarkets to them across digital channels.

• Audience data
• Digital advertising

Customer data hygiene for dealers that dedupes DMS and CRM records, appends and verifies contacts, applies NCOA moves and screens DNC lists.

• CDP and data platforms
• Audience data

Customer experience survey and feedback platform from Authenticom with SMS and email surveys, NPS/CSAT dashboards, alerts and social listening.

• Reviews and social
• Attribution and analytics

Reputation and customer experience platform covering reviews, listings, surveys, social and AI insights for dealerships, groups and OEMs.

• Reviews and social
• AI search visibility

Visitor identification platform that matches anonymous dealer website visitors to verified contacts and segments them for AI-targeted follow-up.

• Audience data
• Lifecycle and equity mining

DealerSocket equity mining tool from Solera that finds upgrade, lease-end and service-to-sales opportunities in CRM and DMS data.

• Lifecycle and equity mining
• Aftersales marketing

Program manager for OEM-sponsored dealer digital marketing programs, with lead management, inventory syndication and performance dashboards.

• OEM program administrators
• Attribution and analytics

Website personalization for DealerOn sites that tailors content, calls to action and For You vehicle picks by visitor behavior and dealer data.

• Website platforms
• CDP and data platforms

In-house paid search, SEO, programmatic display and digital video campaigns for franchise and independent dealers.

• Digital advertising

OEM-certified dealer website development from Sokal for franchise brands including Honda, Acura, Kia, Nissan, Stellantis and Subaru.

• Website platforms
• Digital advertising

Full-service dealer advertising covering streaming and TV media, video production, direct mail, email, SEO, social, paid search and co-op claims.

• Digital advertising
• Imagery and video
• +1

Real-time customer data platform used by automakers and dealer groups to unify shopper data and drive personalization and ads.

• CDP and data platforms
• Attribution and analytics

FordDirect-run online marketplace where Ford and Lincoln dealers browse and buy vetted vendor solutions and tools.

• OEM program administrators

New Hampshire digital marketing agency for car dealers offering SEO, AI search optimization, paid search/VLA and inventory social ads.

• Digital advertising
• Inventory ads
• +1