Dealer software

DealerX data-driven notifications and marketing for dealer retention and conquest, with versions for sales and fixed ops.

• Audience data
• Aftersales marketing

Patented shopper identification network that detects in-market vehicle shoppers across devices and matches them to dealer customers and prospects.

• Audience data
• Lifecycle and equity mining

Edmunds audience-based advertising for automakers and dealers across Edmunds.com and off-site channels.

• Media platforms
• Digital advertising

Managed dealer advertising across paid search, SEO, paid social, display, CTV/OTT and streaming audio, with Audience Activator targeting.

• Digital advertising
• Audience data

Prospect marketing from Affinitiv that targets in-market non-customers for dealer sales departments.

• Audience data
• Direct mail

Affinitiv equity mining tool that scores trade-in likelihood and sends customers equity offers and an upgrade portal.

• Lifecycle and equity mining
• Vehicle acquisition and instant offers

Dealer service retention marketing with automated lifecycle email, newsletters, direct mail and a live call center.

• Aftersales marketing
• Lifecycle and equity mining
• +1

Amazon's advertising business, reaching auto shoppers through Amazon DSP, Prime Video and Fire TV streaming ads and Amazon shopping signals.

• Media platforms
• Digital advertising

Through-channel marketing platform for automakers and their dealers, with OEM dealer portals, co-op fund management and on-brand local campaigns.

• OEM program administrators
• Digital advertising
• +1

Tool for building dealer ad audiences of active vehicle shoppers using real-time buyer signals and pre-built segments.

• Audience data
• Digital advertising

Dealer analytics platform with an AI assistant (AiDA) that connects CRM, DMS, ad and inventory data and diagnoses performance changes.

• Attribution and analytics
• CDP and data platforms

Urban Science incentive platform sending targeted gift-card offers to drive service visits, recalls and sales, with attribution to the RO or sale.

• Attribution and analytics
• Lifecycle and equity mining
• +1

Experian in-market and ownership-based automotive audience segments for dealer and agency targeting across digital channels.

• Audience data

Salesforce CRM for automakers, dealers and captive lenders that unifies driver, vehicle, service, lease and warranty data.

• CRM
• CDP and data platforms

Feed-based vehicle inventory ads on Bing search, Bing image search and the Microsoft Audience Network.

• Media platforms
• Inventory ads

Matches dealer leads and shoppers to vehicles in current inventory for follow-up.

• Lifecycle and equity mining
• CRM

Customer review request and management tool for dealerships.

• Reviews and social

Lifecycle campaigns aimed at equity-positive and lease-maturity customers in a dealer's database.

• Lifecycle and equity mining

Dealer retention marketing that runs segmented email, SMS, ringless voicemail and mail campaigns for service, equity and lease triggers.

• Aftersales marketing
• Lifecycle and equity mining
• +1

Connected-car device and app for franchise dealers using real odometer mileage and vehicle data to time service outreach and track lot inventory.

• Lifecycle and equity mining
• Inventory management and pricing
• +2

Managed in-market advertising for dealers using Cars.com shopper data across Cars.com, display, video and social inventory ads.

• Media platforms
• Inventory ads
• +1

Cars Commerce car-shopping marketplace where dealers buy tiered listing packages with reviews, prequalification and placement upgrades.

• Marketplaces
• Reviews and social

Lead capture and nurture platform that turns anonymous dealer website visitors into audiences, verified CRM leads and retention signals.

• CDP and data platforms
• Lifecycle and equity mining
• +1

Customer data platform in CDK's dealer software that unifies sales and service profiles and flags lease-end, service and warranty opportunities.

• CDP and data platforms
• Lifecycle and equity mining