Dealer software

Real-time customer data platform used by automakers and dealer groups to unify shopper data and drive personalization and ads.

• CDP and data platforms
• Attribution and analytics

Apollo platform combining dealer websites, automated VIN-level ads, retention marketing, lead scoring and digital retailing.

• Website platforms
• Lifecycle and equity mining
• +2

Car-buying marketplace and affinity program network connecting shoppers to TrueCar Certified Dealers for subscription and per-sale fees.

• Marketplaces
• Digital retailing and payments
• +1

Cox Automotive inventory management suite for used and new vehicle appraisal, pricing, sourcing, reconditioning and merchandising.

• Inventory management and pricing
• Vehicle acquisition and instant offers
• +1