Dealer software

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

Fixed ops marketing for dealer service departments that uses DMS and market data for direct mail, email, text and recall outreach.

• Direct mail
• Lifecycle and equity mining
• +1

Meta's ad platform for Facebook and Instagram, with automotive inventory ads and model ads driven by vehicle catalogs.

• Media platforms
• Inventory ads
• +1

Vehicle acquisition suite for dealers: website trade-in valuations, value-tracking emails, service-drive offers and social tools for reps.

• Vehicle acquisition and instant offers
• Lifecycle and equity mining
• +1

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

OEM parts pricing and marketing program administration for dealer wholesale parts.

• Parts
• OEM program administrators

Global advertising holding company whose agency networks handle creative, media and data work for automakers and dealer advertising groups.

• Agency holding companies
• Digital advertising

Vehicle registration-based audience, measurement and CRM data products for automakers, agencies and dealers from Mobility Global.

• Audience data
• CDP and data platforms
• +1

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1

Customer data platform for dealers that unifies DMS, CRM and web data into one profile per customer for targeting.

• CDP and data platforms
• Audience data

Full-service lifecycle campaigns for dealers, including triggered email, 1:1 direct mail, video email and custom creative.

• Lifecycle and equity mining
• Aftersales marketing
• +1

Dealer-owned data platform unifying DMS, CRM, F&I, service, inventory and ad data with plain-English AI Q&A.

• CDP and data platforms
• Attribution and analytics

Soft-pull prescreen of dealer customer and prospect lists to find credit-qualified buyers for firm offers and lead generation.

• Lifecycle and equity mining
• Audience data
• +1

JMG Marketing data-driven direct mail programs: RE:NEW for lease retention and RE:PAIR for service retention and win-back.

• Direct mail
• Lifecycle and equity mining
• +1

Identity resolution that identifies lost dealer website shoppers and remarkets to them across digital channels.

• Audience data
• Digital advertising

Customer data hygiene for dealers that dedupes DMS and CRM records, appends and verifies contacts, applies NCOA moves and screens DNC lists.

• CDP and data platforms
• Audience data

Visitor identification platform that matches anonymous dealer website visitors to verified contacts and segments them for AI-targeted follow-up.

• Audience data
• Lifecycle and equity mining

DealerSocket equity mining tool from Solera that finds upgrade, lease-end and service-to-sales opportunities in CRM and DMS data.

• Lifecycle and equity mining
• Aftersales marketing

AI platform that plans and runs sales, service and retention campaigns and lead follow-up for dealerships, groups and OEM programs.

• Voice, BDC and sales agents
• Lifecycle and equity mining
• +1

Salesforce's customer data platform which unifies customer records for Salesforce marketing, sales and service apps.

• CDP and data platforms
• CRM

Program manager for OEM-sponsored dealer digital marketing programs, with lead management, inventory syndication and performance dashboards.

• OEM program administrators
• Attribution and analytics

Website personalization for DealerOn sites that tailors content, calls to action and For You vehicle picks by visitor behavior and dealer data.

• Website platforms
• CDP and data platforms

Real-time customer data platform used by automakers and dealer groups to unify shopper data and drive personalization and ads.

• CDP and data platforms
• Attribution and analytics

FordDirect-run online marketplace where Ford and Lincoln dealers browse and buy vetted vendor solutions and tools.

• OEM program administrators