Dealer software

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

OEM parts pricing and marketing program administration for dealer wholesale parts.

• Parts
• OEM program administrators

Global advertising holding company whose agency networks handle creative, media and data work for automakers and dealer advertising groups.

• Agency holding companies
• Digital advertising

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1

Customer data platform for dealers that unifies DMS, CRM and web data into one profile per customer for targeting.

• CDP and data platforms
• Audience data

Full-service lifecycle campaigns for dealers, including triggered email, 1:1 direct mail, video email and custom creative.

• Lifecycle and equity mining
• Aftersales marketing
• +1

Soft-pull prescreen of dealer customer and prospect lists to find credit-qualified buyers for firm offers and lead generation.

• Lifecycle and equity mining
• Audience data
• +1

JMG Marketing data-driven direct mail programs: RE:NEW for lease retention and RE:PAIR for service retention and win-back.

• Direct mail
• Lifecycle and equity mining
• +1

Identity resolution that identifies lost dealer website shoppers and remarkets to them across digital channels.

• Audience data
• Digital advertising

Customer data hygiene for dealers that dedupes DMS and CRM records, appends and verifies contacts, applies NCOA moves and screens DNC lists.

• CDP and data platforms
• Audience data

Visitor identification platform that matches anonymous dealer website visitors to verified contacts and segments them for AI-targeted follow-up.

• Audience data
• Lifecycle and equity mining

DealerSocket equity mining tool from Solera that finds upgrade, lease-end and service-to-sales opportunities in CRM and DMS data.

• Lifecycle and equity mining
• Aftersales marketing

Salesforce's customer data platform which unifies customer records for Salesforce marketing, sales and service apps.

• CDP and data platforms
• CRM

Program manager for OEM-sponsored dealer digital marketing programs, with lead management, inventory syndication and performance dashboards.

• OEM program administrators
• Attribution and analytics

Website personalization for DealerOn sites that tailors content, calls to action and For You vehicle picks by visitor behavior and dealer data.

• Website platforms
• CDP and data platforms

Real-time customer data platform used by automakers and dealer groups to unify shopper data and drive personalization and ads.

• CDP and data platforms
• Attribution and analytics

FordDirect-run online marketplace where Ford and Lincoln dealers browse and buy vetted vendor solutions and tools.

• OEM program administrators

Automotive sales data and analytics programs for OEMs covering dealer network planning, sales, aftersales, marketing and media performance.

• OEM program administrators
• Lifecycle and equity mining
• +2

Website visitor identification for dealers that reveals names, emails and vehicle details of anonymous site visitors for follow-up.

• Audience data

Global advertising holding company whose agencies provide creative, media buying and data services to automakers and their dealer networks.

• Agency holding companies
• Digital advertising