Dealer software

DealerX data-driven notifications and marketing for dealer retention and conquest, with versions for sales and fixed ops.

• Audience data
• Aftersales marketing

Patented shopper identification network that detects in-market vehicle shoppers across devices and matches them to dealer customers and prospects.

• Audience data
• Lifecycle and equity mining

Managed dealer advertising across paid search, SEO, paid social, display, CTV/OTT and streaming audio, with Audience Activator targeting.

• Digital advertising
• Audience data

Prospect marketing from Affinitiv that targets in-market non-customers for dealer sales departments.

• Audience data
• Direct mail

Affinitiv equity mining tool that scores trade-in likelihood and sends customers equity offers and an upgrade portal.

• Lifecycle and equity mining
• Vehicle acquisition and instant offers

Dealer service retention marketing with automated lifecycle email, newsletters, direct mail and a live call center.

• Aftersales marketing
• Lifecycle and equity mining
• +1

Tool for building dealer ad audiences of active vehicle shoppers using real-time buyer signals and pre-built segments.

• Audience data
• Digital advertising

Dealer analytics platform with an AI assistant (AiDA) that connects CRM, DMS, ad and inventory data and diagnoses performance changes.

• Attribution and analytics
• CDP and data platforms

Urban Science incentive platform sending targeted gift-card offers to drive service visits, recalls and sales, with attribution to the RO or sale.

• Attribution and analytics
• Lifecycle and equity mining
• +1

Experian in-market and ownership-based automotive audience segments for dealer and agency targeting across digital channels.

• Audience data

Salesforce CRM for automakers, dealers and captive lenders that unifies driver, vehicle, service, lease and warranty data.

• CRM
• CDP and data platforms

Matches dealer leads and shoppers to vehicles in current inventory for follow-up.

• Lifecycle and equity mining
• CRM

Customer review request and management tool for dealerships.

• Reviews and social

Lifecycle campaigns aimed at equity-positive and lease-maturity customers in a dealer's database.

• Lifecycle and equity mining

Dealer retention marketing that runs segmented email, SMS, ringless voicemail and mail campaigns for service, equity and lease triggers.

• Aftersales marketing
• Lifecycle and equity mining
• +1

Connected-car device and app for franchise dealers using real odometer mileage and vehicle data to time service outreach and track lot inventory.

• Lifecycle and equity mining
• Inventory management and pricing
• +2

Cars Commerce car-shopping marketplace where dealers buy tiered listing packages with reviews, prequalification and placement upgrades.

• Marketplaces
• Reviews and social

Lead capture and nurture platform that turns anonymous dealer website visitors into audiences, verified CRM leads and retention signals.

• CDP and data platforms
• Lifecycle and equity mining
• +1

Customer data platform in CDK's dealer software that unifies sales and service profiles and flags lease-end, service and warranty opportunities.

• CDP and data platforms
• Lifecycle and equity mining

Dealer customer data platform sold in Base, Pro and Enterprise tiers, unifying DMS and CRM data for multichannel sales and service campaigns.

• CDP and data platforms
• Lifecycle and equity mining
• +1

Dealer market data tool built on state vehicle registrations, with sales and registration reports, heat maps, dealer scorecards and EV sales data.

• Attribution and analytics
• Audience data

Dealership intelligence tool that unifies data from dealer systems to surface in-market shoppers and actionable sales ups, built with Fullpath.

• CDP and data platforms
• Lifecycle and equity mining

Monthly analysis of dealer reviews and feedback with ranked recommendations, staff performance and competitor benchmarking.

• Attribution and analytics
• Reviews and social

Dealer and OEM engagement platform with VIN-level inventory ads, AI lead response, hybrid AI and live chat, texting and equity and recall targeting.

• Digital advertising
• Lifecycle and equity mining
• +2