Dealer software

Accenture's marketing, creative and customer-experience unit, working with automakers on brand, digital commerce and customer data programs.

• Agency holding companies
• CDP and data platforms
• +1

Amazon's advertising business, reaching auto shoppers through Amazon DSP, Prime Video and Fire TV streaming ads and Amazon shopping signals.

• Media platforms
• Digital advertising

Through-channel marketing platform and agency helping automakers run dealer co-op, tier 2 programs and brand-compliant local campaigns.

• OEM program administrators
• Digital advertising
• +1

DMS and loan servicing software for buy here pay here and lease here pay here dealers and finance companies, with a LOS, analytics and websites.

• DMS
• Attribution and analytics
• +1

Dealer analytics platform with an AI assistant (AiDA) that connects CRM, DMS, ad and inventory data and diagnoses performance changes.

• Attribution and analytics
• CDP and data platforms

Urban Science incentive platform sending targeted gift-card offers to drive service visits, recalls and sales, with attribution to the RO or sale.

• Attribution and analytics
• Lifecycle and equity mining
• +1

Outsourced sales and service BDC for dealers, combining live agents, Brooke AI voice for service booking, website chat and onsite training.

• Voice, BDC and sales agents
• Chat and messaging
• +2

Call tracking and conversation analytics platform that attributes calls, texts and forms to marketing sources; plans start at $55 a month.

• Call tracking
• Attribution and analytics

Digital marketing agency serving auto and RV dealers among other industries, with SEO, paid media and its ClickIQ reporting platform.

• Digital advertising
• AI search visibility
• +1

AI marketing platform for regulated industries, including automotive, producing localized dealer creative and market intelligence.

• Digital advertising
• Attribution and analytics

Local new and used vehicle sales and registration data from state records for dealers, agencies and lenders, with maps and market share reports.

• Attribution and analytics
• Audience data

Consumer data and attribution provider for dealers and OEMs: AI-scored shopper profiles, database activation, conquest and sales matchback.

• Audience data
• Lifecycle and equity mining
• +1

Fixed ops analytics for dealer service departments: labor and parts pricing, warranty rate filing, targeted service marketing and coaching.

• Service communication and MPI
• Aftersales marketing
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• Attribution and analytics
• CDP and data platforms
• +1

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

VIN-level ad platform that pulls dealer inventory and runs direct-to-VDP campaigns with co-op automation and vehicle-level attribution.

• Digital advertising
• Inventory ads
• +1

Automotive data and analytics firm serving OEMs and dealers, with customer-experience research, vehicle valuations and dealer F&I software.

• OEM program administrators
• F&I menu and products
• +1

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Feed-based vehicle inventory ads on Bing search, Bing image search and the Microsoft Audience Network.

• Media platforms
• Inventory ads

Global advertising holding company whose agency networks handle creative, media and data work for automakers and dealer advertising groups.

• Agency holding companies
• Digital advertising

Business intelligence platform that unifies dealership CRM, DMS, website, call tracking and ad data into lead-source ROI and inventory reports.

• Attribution and analytics
• Inventory management and pricing

Automotive data platform unifying dealer customer, web and DMS data for identity resolution, attribution, email and inventory ads.

• CDP and data platforms
• Inventory ads
• +1

Local streaming TV (CTV/OTT) ad platform selling campaigns to dealers and auto agencies, with Polk audience data and sales matching.

• Media platforms
• Digital advertising
• +1

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1