Dealer software

Lifecycle campaigns aimed at equity-positive and lease-maturity customers in a dealer's database.

• Lifecycle and equity mining

Dealer retention marketing that runs segmented email, SMS, ringless voicemail and mail campaigns for service, equity and lease triggers.

• Aftersales marketing
• Lifecycle and equity mining
• +1

Reputation management for car dealers that collects and publishes customer reviews and monitors ratings sites.

• Reviews and social

Ad automation platform for dealers and agencies that builds inventory ad campaigns across Meta, Google, TikTok, Snapchat, Pinterest and Reddit.

• Inventory ads
• Digital advertising

Managed digital marketing for car dealers covering SEO and AI search, paid search and social, video and creative, certified in many OEM ad programs.

• Digital advertising
• AI search visibility

Finds open recalls and declined maintenance, automates customer outreach and books mobile service appointments without BDC effort.

• Aftersales marketing
• Service scheduling

Waiting-area TV programming for dealer service lounges and repair shops that mixes entertainment with car care messages.

• Aftersales marketing

Parts counter and store screen programming that promotes parts and accessories with car care video content.

• Aftersales marketing
• Parts

Service-counter and waiting-room TV content for dealers and repair shops, with service explainer videos, menu pricing and on-demand playback.

• Aftersales marketing
• Service communication and MPI

Website bundle of car care videos, articles, an automatic service blog and shareable videos for service department sites.

• Aftersales marketing
• Service communication and MPI

Service retention program that uses the CARFAX Car Care app and service records to bring owners back to the dealer's service drive.

• Aftersales marketing

Dealer-site digital retailing with payment builder, trade-in, credit app, F&I selection, multi-lender desking and live video.

• Digital retailing and payments
• Desking
• +1

Carketa reconditioning tracker for independent dealers with custom workflows, task assignment and live recon status.

• Reconditioning

Connected-car device and app for franchise dealers using real odometer mileage and vehicle data to time service outreach and track lot inventory.

• Lifecycle and equity mining
• Inventory management and pricing
• +2

AI suite for dealers on any DMS: Connect web and messaging concierge, Assist staff copilot, Reach lead re-engagement and Serve service retention.

• Chat and messaging
• Voice, BDC and sales agents
• +1

Managed in-market advertising for dealers using Cars.com shopper data across Cars.com, display, video and social inventory ads.

• Media platforms
• Inventory ads
• +1

Cars Commerce car-shopping marketplace where dealers buy tiered listing packages with reviews, prequalification and placement upgrades.

• Marketplaces
• Reviews and social

Online vehicle marketplace for independent dealers with listing exposure, free distribution, shopper insights and inventory management tools.

• Marketplaces
• DMS
• +2

Dealer management system for independent dealers with automated taxes, digital paperwork, eSignatures, soft credit checks and P&L reporting.

• DMS
• Credit and lending platforms

Lead management CRM for independent dealers with AI assistants, RapidReply messaging, shopper insights and appointment reminders.

• CRM
• Chat and messaging

Used-vehicle reconditioning software for dealers with a recon board, automated workflows, vendor portal and 35+ DMS and inventory integrations.

• Reconditioning

Managed digital advertising for dealers driven by MarketAI data, including VIN-level inventory ads, search, social and display.

• Digital advertising
• Website platforms
• +2

Lead capture and nurture platform that turns anonymous dealer website visitors into audiences, verified CRM leads and retention signals.

• CDP and data platforms
• Lifecycle and equity mining
• +1

Customer data platform in CDK's dealer software that unifies sales and service profiles and flags lease-end, service and warranty opportunities.

• CDP and data platforms
• Lifecycle and equity mining