Dealer software

Offsite ads that retarget CarGurus shoppers who viewed a dealer's or similar vehicles on social and other sites, driving clicks to dealer VDPs.

• Inventory ads
• Digital advertising

Feed-based vehicle inventory ads on Bing search, Bing image search and the Microsoft Audience Network.

• Media platforms
• Inventory ads

Parts counter and store screen programming that promotes parts and accessories with car care video content.

• Aftersales marketing
• Parts

Service-counter and waiting-room TV content for dealers and repair shops, with service explainer videos, menu pricing and on-demand playback.

• Aftersales marketing
• Service communication and MPI

Website bundle of car care videos, articles, an automatic service blog and shareable videos for service department sites.

• Aftersales marketing
• Service communication and MPI

Managed in-market advertising for dealers using Cars.com shopper data across Cars.com, display, video and social inventory ads.

• Media platforms
• Inventory ads
• +1

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Meta's ad platform for Facebook and Instagram, with automotive inventory ads and model ads driven by vehicle catalogs.

• Media platforms
• Inventory ads
• +1

TikTok's templated automotive ad formats, including inventory ads for local dealer listings and model ads for OEMs.

• Media platforms
• Inventory ads

Automated VIN-level promotion that picks the dealer listings most likely to benefit and boosts their exposure across ad channels.

• Inventory ads