Fullpath
Dealership customer data platform that unifies shopper data and runs ads, email, SMS and AI agents for lead handling, now owned by Cox.
Overview
Fullpath, formerly AutoLeadStar, is a customer data platform for car dealers that merges website, CRM, DMS, service and inventory data into one shopper profile.
Full overview in the full profile
Features
7- Unified shopper profiles
- Group CDP
- Audience activation
4 more features in the full profile
Feature details in the full profile
Also in the full profile
6
Integrations
Locked
11
OEM programs
Locked
See the full Fullpath profile
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Last checked by the team on Oct 28, 2026. Spot something out of date? Suggest a correction.