Dealer software

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Solera DealerSocket used-vehicle inventory tool with VIN appraisals, sourcing guidance, rules-based market pricing, merchandising and aging alerts.

• Inventory management and pricing
• Vehicle acquisition and instant offers
• +1

Digital vehicle packets with OEM window stickers and build sheets by VIN, shopper engagement tracking, recon workflow and VIN-level ads.

• Window stickers
• Inventory ads
• +2

Automotive data and analytics firm serving OEMs and dealers, with customer-experience research, vehicle valuations and dealer F&I software.

• OEM program administrators
• F&I menu and products
• +1

J.D. Power (formerly NADA Used Car Guide) used vehicle trade-in, retail and loan values in print, online and app formats.

• Valuation data
• Vehicle acquisition and instant offers

Cox Automotive vehicle valuation brand and shopping site selling dealers listings, trade-in tools, instant offers and display ads.

• Marketplaces
• Digital advertising
• +2

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

Wholesale vehicle auction marketplace from Cox Automotive with physical lanes and online sales for dealers buying and selling used inventory.

• Auctions
• Reconditioning

VIN-level automotive listing, pricing and market data delivered by API, bulk feeds, reports and a dealer Chrome extension.

• Valuation data
• Audience data
• +1

Meta's ad platform for Facebook and Instagram, with automotive inventory ads and model ads driven by vehicle catalogs.

• Media platforms
• Inventory ads
• +1

Feed-based vehicle inventory ads on Bing search, Bing image search and the Microsoft Audience Network.

• Media platforms
• Inventory ads

Automotive data company that owns Polk, CARFAX, automotiveMastermind and Market Scan, supplying audience, pricing and market data.

• Audience data
• Attribution and analytics
• +1

Online dealer-to-dealer wholesale marketplace for buying and selling used, off-lease and trade-in vehicles with AI-assisted condition reports.

• Auctions
• Vehicle acquisition and instant offers

Daily online wholesale auction for used electric vehicles, selling to licensed dealers with battery-health transparency and arbitration.

• Auctions
• Vehicle acquisition and instant offers
• +1

Vehicle registration-based audience, measurement and CRM data products for automakers, agencies and dealers from Mobility Global.

• Audience data
• CDP and data platforms
• +1

Local streaming TV (CTV/OTT) ad platform selling campaigns to dealers and auto agencies, with Polk audience data and sales matching.

• Media platforms
• Digital advertising
• +1

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1

Vehicle transport marketplace and TMS that connects dealers, auctions and retailers with car haulers, with digital BOLs and tracking.

• Auctions

Ally Financial's online wholesale auction where franchised and independent dealers buy and sell used vehicles by live bid, fixed price or offer.

• Auctions

vAuto wholesale sourcing tool that searches 300+ auction marketplaces with live market data, simulcast bidding and appraisals.

• Vehicle acquisition and instant offers
• Inventory management and pricing
• +1

Vehicle logistics platform for dealers that books, tracks, documents and bills dealer trades and sold-car deliveries by VIN.

• Auctions
• Digital retailing and payments

TikTok's templated automotive ad formats, including inventory ads for local dealer listings and model ads for OEMs.

• Media platforms
• Inventory ads

Automotive sales data and analytics firm serving OEMs on network, sales, aftersales and marketing, plus dealer tools like SalesAlert and AutoHook.

• OEM program administrators
• Lifecycle and equity mining
• +2