Dealer software

Accenture's marketing, creative and customer-experience unit, working with automakers on brand, digital commerce and customer data programs.

• Agency holding companies
• CDP and data platforms
• +1

Dealer customer data platform that resolves DMS, CRM and website records into households and runs email, SMS and direct mail campaigns.

• CDP and data platforms
• Lifecycle and equity mining
• +1

Online wholesale auction marketplace for licensed dealers with inspector condition reports, transport, floor plan financing and market pricing.

• Auctions
• Vehicle acquisition and instant offers
• +1

Amazon's advertising business, reaching auto shoppers through Amazon DSP, Prime Video and Fire TV streaming ads and Amazon shopping signals.

• Media platforms
• Digital advertising

Through-channel marketing platform and agency helping automakers run dealer co-op, tier 2 programs and brand-compliant local campaigns.

• OEM program administrators
• Digital advertising
• +1

Dealer credentialing membership for wholesale auto auctions, accepted at 400+ US and Canadian marketplaces, with a mobile app for buyer credentials.

• Auctions

Force Marketing's customer data platform for dealer groups, scoring buying propensity and tying sales and service ad spend to results.

• CDP and data platforms
• Digital advertising
• +1

Dealer analytics platform with an AI assistant (AiDA) that connects CRM, DMS, ad and inventory data and diagnoses performance changes.

• Attribution and analytics
• CDP and data platforms

OPENLANE-affiliated dealer app for auction run lists, VIN scanning and evaluations with multiple book values and market reports.

• Valuation data
• Auctions
• +1

Dealer appraisal and auction app combining book values, market reports, retail comps and auction run lists, from $55 a month.

• Vehicle acquisition and instant offers
• Auctions
• +1

Cox Automotive's vehicle transport marketplace where dealers post vehicles to ship and carriers accept loads, with ratings and price checks.

• Auctions

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

Automotive data and marketing company tracking in-market shoppers through its Active Shopper Network and running dealer campaigns.

• CDP and data platforms
• Audience data
• +1

Mobile vehicle inspection software for dealers, auctions and remarketers that builds condition reports and posts units to multiple auctions.

• Auctions
• Reconditioning

Automotive digital marketing agency for dealers running conquest email, paid search, OTT video, SEO and listings on a proprietary CDP.

• Digital advertising
• CDP and data platforms

Co-op management service for dealers that audits OEM co-op funds, submits pre-approvals and claims, and reports monthly, from $1,000 a month.

• OEM program administrators

Online vehicle auction for salvage, repairable and wholesale vehicles, used by dealers to buy units and sell trade-ins.

• Auctions

Inventory management, dealer-to-dealer marketplace and syndication software for new and used car dealers.

• Inventory management and pricing
• Auctions
• +1

DMS data management for dealers to approve, control and monitor what data third-party vendors receive; free for dealers, paid by vendors.

• CDP and data platforms

Ford and dealer-owned digital partner offering Ford and Lincoln dealers marketing, CRM, websites and a vetted vendor marketplace.

• OEM program administrators
• Website platforms
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• Attribution and analytics
• CDP and data platforms
• +1

Dealership customer data platform that unifies shopper data and runs ads, email, SMS and AI agents for lead handling, now owned by Cox.

• CDP and data platforms
• Inventory ads
• +2

Household-level identity and ad platform that turns dealer first-party web data into CTV, display, audio and mail audiences with sales attribution.

• CDP and data platforms
• Audience data
• +2

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1