Dealer software

DealerX data-driven notifications and marketing for dealer retention and conquest, with versions for sales and fixed ops.

• Audience data
• Aftersales marketing

Patented shopper identification network that detects in-market vehicle shoppers across devices and matches them to dealer customers and prospects.

• Audience data
• Lifecycle and equity mining

Managed dealer advertising across paid search, SEO, paid social, display, CTV/OTT and streaming audio, with Audience Activator targeting.

• Digital advertising
• Audience data

Prospect marketing from Affinitiv that targets in-market non-customers for dealer sales departments.

• Audience data
• Direct mail

Tool for building dealer ad audiences of active vehicle shoppers using real-time buyer signals and pre-built segments.

• Audience data
• Digital advertising

Customer data platform from L2T that merges dealer CRM, DMS and website data, cleans it and builds intent-based audiences for campaigns.

• CDP and data platforms
• Audience data

Experian in-market and ownership-based automotive audience segments for dealer and agency targeting across digital channels.

• Audience data

Household-level identity and ad platform that turns dealer first-party web data into CTV, display, audio and mail audiences with sales attribution.

• CDP and data platforms
• Audience data
• +2

Omnichannel conquest and vehicle acquisition campaigns for dealers built on Force's CDP and third-party data.

• Audience data
• Digital advertising
• +1

Dealer market data tool built on state vehicle registrations, with sales and registration reports, heat maps, dealer scorecards and EV sales data.

• Attribution and analytics
• Audience data

DMS data extraction and delivery service for OEMs, direct marketing firms and dealer vendors, using OLLIE and SECUREconnect tools.

• CDP and data platforms
• Audience data

Dealer marketing firm offering credit and in-market direct mail, soft-pull lead triggers, paid digital media and a US-based BDC.

• Direct mail
• Audience data
• +1

Streaming video ads for dealers on Peacock, NBC and Amazon aimed at in-market buyers, including during live sports.

• Digital advertising
• Audience data

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

Dealer marketing platform that finds likely local buyers from Experian data, plans multichannel campaigns and measures sales and ROI.

• Audience data
• Lifecycle and equity mining
• +1

Managed paid search, paid social, display, retargeting and SEO for franchise dealers and OEM dealer programs.

• Digital advertising
• Audience data
• +1

AutoAlert in-market shopper identification that flags dealer customers showing up at competing dealerships.

• Audience data
• Lifecycle and equity mining

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Dealer data hygiene and predictive analytics that cleans and verifies records and scores the most profitable marketing targets.

• Audience data
• CDP and data platforms

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

APIs and bulk feeds delivering VIN-level inventory, listing history, pricing and market data from US dealer and marketplace listings.

• Valuation data
• Audience data
• +1

Conquest One retargeting platform that builds audiences from first-party website pixel data, captures active shoppers and cleans dealer CRM data.

• Digital advertising
• CDP and data platforms
• +1

Analytics and attribution platform from Mudd Advertising that ties dealer ad spend to sales and builds predictive audiences.

• Attribution and analytics
• Audience data

Vehicle registration-based audience, measurement and CRM data products for automakers, agencies and dealers from Mobility Global.

• Audience data
• CDP and data platforms
• +1