Dealer software

Accenture's marketing, creative and customer-experience unit, working with automakers on brand, digital commerce and customer data programs.

• Agency holding companies
• CDP and data platforms
• +1

Dealer customer data platform that resolves DMS, CRM and website records into households and runs email, SMS and direct mail campaigns.

• CDP and data platforms
• Lifecycle and equity mining
• +1

Through-channel marketing platform and agency helping automakers run dealer co-op, tier 2 programs and brand-compliant local campaigns.

• OEM program administrators
• Digital advertising
• +1

Force Marketing's customer data platform for dealer groups, scoring buying propensity and tying sales and service ad spend to results.

• CDP and data platforms
• Digital advertising
• +1

Dealer analytics platform with an AI assistant (AiDA) that connects CRM, DMS, ad and inventory data and diagnoses performance changes.

• Attribution and analytics
• CDP and data platforms

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

Automotive data and marketing company tracking in-market shoppers through its Active Shopper Network and running dealer campaigns.

• CDP and data platforms
• Audience data
• +1

Automotive digital marketing agency for dealers running conquest email, paid search, OTT video, SEO and listings on a proprietary CDP.

• Digital advertising
• CDP and data platforms

Co-op management service for dealers that audits OEM co-op funds, submits pre-approvals and claims, and reports monthly, from $1,000 a month.

• OEM program administrators

DMS data management for dealers to approve, control and monitor what data third-party vendors receive; free for dealers, paid by vendors.

• CDP and data platforms

Ford and dealer-owned digital partner offering Ford and Lincoln dealers marketing, CRM, websites and a vetted vendor marketplace.

• OEM program administrators
• Website platforms
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• Attribution and analytics
• CDP and data platforms
• +1

Dealership customer data platform that unifies shopper data and runs ads, email, SMS and AI agents for lead handling, now owned by Cox.

• CDP and data platforms
• Inventory ads
• +2

Household-level identity and ad platform that turns dealer first-party web data into CTV, display, audio and mail audiences with sales attribution.

• CDP and data platforms
• Audience data
• +2

Impel's lifecycle marketing tool that uses dealer DMS and CRM data to automate email, text and mail campaigns.

• Lifecycle and equity mining
• CDP and data platforms
• +1

Automotive data and analytics firm serving OEMs and dealers, with customer-experience research, vehicle valuations and dealer F&I software.

• OEM program administrators
• F&I menu and products
• +1

AI ad tech and agency services for dealers, built on its AutoQuity data layer and AudiencePro customer data platform.

• Digital advertising
• CDP and data platforms
• +1

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

Automotive data platform unifying dealer customer, web and DMS data for identity resolution, attribution, email and inventory ads.

• CDP and data platforms
• Inventory ads
• +1

Vehicle registration-based audience, measurement and CRM data products for automakers, agencies and dealers from Mobility Global.

• Audience data
• CDP and data platforms
• +1

Dealer marketing platform combining digital advertising, The AutoMiner customer data platform, AI conversations and market reporting.

• Digital advertising
• CDP and data platforms
• +1

Salesforce's customer data platform which unifies customer records for Salesforce marketing, sales and service apps.

• CDP and data platforms
• CRM

Program manager for OEM-sponsored dealer digital marketing programs, with lead management, inventory syndication and performance dashboards.

• OEM program administrators
• Attribution and analytics