Dealer software

Managed paid search, display, Google vehicle listing ads and Meta automotive inventory ads for car dealers.

• Digital advertising
• Inventory ads

AI used-vehicle pricing tool that recommends VIN-level price changes from CarGurus shopper demand and pushes updates to inventory systems.

• Inventory management and pricing

vAuto used vehicle tool that scores each unit's investment value to guide pricing and gross strategy by vehicle.

• Inventory management and pricing

Cox Automotive inventory management suite for used and new vehicle appraisal, pricing, sourcing, reconditioning and merchandising.

• Inventory management and pricing
• Vehicle acquisition and instant offers
• +1

Managed omnichannel advertising for dealers across Google, Meta, Amazon and streaming, driven by PureCars customer and market data.

• Digital advertising
• Inventory ads

Customer data platform for dealers that unifies DMS, CRM and web data into one profile per customer for targeting.

• CDP and data platforms
• Audience data

Full-service lifecycle campaigns for dealers, including triggered email, 1:1 direct mail, video email and custom creative.

• Lifecycle and equity mining
• Aftersales marketing
• +1

Soft-pull prescreen of dealer customer and prospect lists to find credit-qualified buyers for firm offers and lead generation.

• Lifecycle and equity mining
• Audience data
• +1

JMG Marketing data-driven direct mail programs: RE:NEW for lease retention and RE:PAIR for service retention and win-back.

• Direct mail
• Lifecycle and equity mining
• +1

Identity resolution that identifies lost dealer website shoppers and remarkets to them across digital channels.

• Audience data
• Digital advertising

Customer data hygiene for dealers that dedupes DMS and CRM records, appends and verifies contacts, applies NCOA moves and screens DNC lists.

• CDP and data platforms
• Audience data

On-lot vehicle photography service for dealers, with 360 photos and branded digital backgrounds.

• Imagery and video

VIN-tagged vehicle image library and workflows that let dealers reuse inventory photos across listings.

• Imagery and video

Dealer video production service covering vehicle walkarounds, feature spotlights, testimonials and service videos.

• Imagery and video

Visitor identification platform that matches anonymous dealer website visitors to verified contacts and segments them for AI-targeted follow-up.

• Audience data
• Lifecycle and equity mining

DealerSocket equity mining tool from Solera that finds upgrade, lease-end and service-to-sales opportunities in CRM and DMS data.

• Lifecycle and equity mining
• Aftersales marketing

Website personalization for DealerOn sites that tailors content, calls to action and For You vehicle picks by visitor behavior and dealer data.

• Website platforms
• CDP and data platforms

In-house paid search, SEO, programmatic display and digital video campaigns for franchise and independent dealers.

• Digital advertising

OEM-certified dealer website development from Sokal for franchise brands including Honda, Acura, Kia, Nissan, Stellantis and Subaru.

• Website platforms
• Digital advertising

Vehicle sourcing tool that gives buy recommendations, demand, pricing and profit insight for run lists and VINs from CarGurus data.

• Vehicle acquisition and instant offers
• Inventory management and pricing

vAuto wholesale sourcing tool that searches 300+ auction marketplaces with live market data, simulcast bidding and appraisals.

• Vehicle acquisition and instant offers
• Inventory management and pricing
• +1

Full-service dealer advertising covering streaming and TV media, video production, direct mail, email, SEO, social, paid search and co-op claims.

• Digital advertising
• Imagery and video
• +1

DealerOn specials automation that creates website offers and pushes them into digital ads and local listings with little manual work.

• Inventory ads
• Website platforms

Real-time customer data platform used by automakers and dealer groups to unify shopper data and drive personalization and ads.

• CDP and data platforms
• Attribution and analytics