Dealer software

Managed omnichannel advertising for dealers across Google, Meta, Amazon and streaming, driven by PureCars customer and market data.

• Digital advertising
• Inventory ads

AI conversation agents for dealers that engage shoppers and customers by text and chat using PureCars customer data.

• Voice, BDC and sales agents
• Chat and messaging

Soft-pull prequalification for dealer websites and in-store devices that returns credit data without affecting the shopper's credit file.

• Credit and lending platforms
• Digital retailing and payments

On-lot vehicle photography service for dealers, with 360 photos and branded digital backgrounds.

• Imagery and video

VIN-tagged vehicle image library and workflows that let dealers reuse inventory photos across listings.

• Imagery and video

Dealer video production service covering vehicle walkarounds, feature spotlights, testimonials and service videos.

• Imagery and video

Customer experience survey and feedback platform from Authenticom with SMS and email surveys, NPS/CSAT dashboards, alerts and social listening.

• Reviews and social
• Attribution and analytics

Reputation and customer experience platform covering reviews, listings, surveys, social and AI insights for dealerships, groups and OEMs.

• Reviews and social
• AI search visibility

Dealer credit application network connecting to hundreds of finance sources, with credit bureau access, payoff quotes, vehicle values and reporting.

• Credit and lending platforms
• Digital retailing and payments
• +2

Program manager for OEM-sponsored dealer digital marketing programs, with lead management, inventory syndication and performance dashboards.

• OEM program administrators
• Attribution and analytics

Website personalization for DealerOn sites that tailors content, calls to action and For You vehicle picks by visitor behavior and dealer data.

• Website platforms
• CDP and data platforms

Infomedia eCommerce platform that runs OEM parts and accessories online stores for dealers and OEM programs.

• Parts
• Website platforms

OEM-certified dealer website development from Sokal for franchise brands including Honda, Acura, Kia, Nissan, Stellantis and Subaru.

• Website platforms
• Digital advertising

Vehicle sourcing tool that gives buy recommendations, demand, pricing and profit insight for run lists and VINs from CarGurus data.

• Vehicle acquisition and instant offers
• Inventory management and pricing

vAuto wholesale sourcing tool that searches 300+ auction marketplaces with live market data, simulcast bidding and appraisals.

• Vehicle acquisition and instant offers
• Inventory management and pricing
• +1

Full-service dealer advertising covering streaming and TV media, video production, direct mail, email, SEO, social, paid search and co-op claims.

• Digital advertising
• Imagery and video
• +1

DealerOn specials automation that creates website offers and pushes them into digital ads and local listings with little manual work.

• Inventory ads
• Website platforms

Dealer texting platform for service and sales: reminders, video and MPI sharing, recall notices, status updates and text-to-pay checkout.

• Chat and messaging
• Digital retailing and payments
• +1

FordDirect-run online marketplace where Ford and Lincoln dealers browse and buy vetted vendor solutions and tools.

• OEM program administrators

Car-buying marketplace and affinity program network connecting shoppers to TrueCar Certified Dealers for subscription and per-sale fees.

• Marketplaces
• Digital retailing and payments
• +1

Inventory syndication tool that sends dealer vehicle data and photos to third-party listing sites.

• Inventory ads
• Marketplaces

Automated VIN-level promotion that picks the dealer listings most likely to benefit and boosts their exposure across ad channels.

• Inventory ads

Online car buying and trade-in software for independent and BHPH dealer websites.

• Digital retailing and payments
• Trade-in

Web-based dealer inventory system for pricing, label printing, listing publishing and invoicing, with add-ons such as Photo Match.

• Inventory management and pricing
• Window stickers