Dealer software

Dealer marketing platform that finds likely local buyers from Experian data, plans multichannel campaigns and measures sales and ROI.

• Audience data
• Lifecycle and equity mining
• +1

Reynolds and Reynolds dealership CRM built into its retail management system, sharing one customer record across sales and service.

• CRM

Ford and Lincoln dealer digital programs covering marketing, CRM data, websites, digital retail, chat, reputation and inventory tools.

• OEM program administrators
• Website platforms
• +1

DMS for independent and buy-here-pay-here used-car dealers with inventory, desking, forms, BHPH collections and accounting.

• DMS
• Desking
• +1

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Solera's cloud DMS for independent and buy here pay here dealers, covering inventory, desking, BHPH servicing, collections, accounting and forms.

• DMS
• Credit and lending platforms
• +1

AI call tracking and conversation intelligence that attributes phone calls to marketing and scores sales and service calls.

• Call tracking
• Voice, BDC and sales agents
• +1

Lead management CRM for independent dealers that collects website and marketplace leads and tracks follow-up.

• CRM

Cloud enterprise DMS for franchised dealers and groups, with centralized accounting, shared inventory, open SQL data and eSigning.

• DMS
• Accounting

Cloud dealer management for independent and BHPH dealers: inventory, deal calculation and forms, websites and listing feeds. From $99 a month.

• DMS
• Website platforms
• +2

AI conversation intelligence for dealer sales and service with call tracking, call scoring, business texting and missed-opportunity alerts.

• Call tracking
• Chat and messaging
• +1

DMA-level market analysis that helps dealer groups judge which markets offer the most sales potential for growth or acquisitions.

• Attribution and analytics

Meta's ad platform for Facebook and Instagram, with automotive inventory ads and model ads driven by vehicle catalogs.

• Media platforms
• Inventory ads
• +1

Wholesale parts CRM connecting dealer parts departments, wholesale customers and OEMs to sell more genuine parts.

• Parts
• CRM

Multi-location marketing platform and services for franchise brands and automotive OEM and dealer programs, built on its MLX platform.

• Digital advertising
• Reviews and social
• +1

Sokal platform pairing dealer websites with personalized banner campaigns and a dashboard that analyzes digital marketing data.

• Attribution and analytics
• Digital advertising

Cloud dealership CRM with sales, service drive, F&I and AI messaging modules, integrated with major DMS and OEM programs.

• CRM
• Service communication and MPI

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

Dealer.com digital analytics platform tracking 180+ website and advertising KPIs for dealerships.

• Attribution and analytics

OEM parts pricing and marketing program administration for dealer wholesale parts.

• Parts
• OEM program administrators

Global advertising holding company whose agency networks handle creative, media and data work for automakers and dealer advertising groups.

• Agency holding companies
• Digital advertising

DealerOn tool that tracks how ChatGPT, Gemini and Perplexity mention a dealership and scores its AI search visibility.

• AI search visibility
• Attribution and analytics

Cloud variable operations platform for dealers combining CRM, deal structuring, fraud prevention and AI in one system.

• CRM
• Desking

Dealer management system from Canada-based PBS Systems covering accounting, sales, service, parts and CRM for franchised dealers.

• DMS
• CRM
• +1