Dealer software

Multi-location marketing platform and services for franchise brands and automotive OEM and dealer programs, built on its MLX platform.

• Digital advertising
• Reviews and social
• +1

Sokal platform pairing dealer websites with personalized banner campaigns and a dashboard that analyzes digital marketing data.

• Attribution and analytics
• Digital advertising

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

Dealer.com digital analytics platform tracking 180+ website and advertising KPIs for dealerships.

• Attribution and analytics

Business phone system for dealers with call tracking, recording and campaign attribution.

• Call tracking

OEM parts pricing and marketing program administration for dealer wholesale parts.

• Parts
• OEM program administrators

Global advertising holding company whose agency networks handle creative, media and data work for automakers and dealer advertising groups.

• Agency holding companies
• Digital advertising

Business intelligence platform that unifies dealership CRM, DMS, website, call tracking and ad data into lead-source ROI and inventory reports.

• Attribution and analytics
• Inventory management and pricing

DealerOn tool that tracks how ChatGPT, Gemini and Perplexity mention a dealership and scores its AI search visibility.

• AI search visibility
• Attribution and analytics

Automotive customer data platform unifying dealer CRM, DMS and web data with identity resolution, a no-code data studio and analytics.

• CDP and data platforms
• Inventory ads
• +1

Predictive Intelligence Engine dashboard combining dealer sales, service, parts, inventory and financial reporting with VIN-level attribution.

• Attribution and analytics

Dealer performance diagnostics that analyze sales, fixed ops, inventory and marketing data and pair findings with consultant-led improvement plans.

• Attribution and analytics

Local streaming TV (CTV/OTT) ad platform selling campaigns to dealers and auto agencies, with Polk audience data and sales matching.

• Media platforms
• Digital advertising
• +1

Labor and parts pricing intelligence for dealer service departments that sets customer-pay rates by demand to lift effective labor rate.

• Parts
• Attribution and analytics

Wholesale parts sales tracking and reporting for dealer parts departments.

• Parts
• Attribution and analytics

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1

AI call tracking for dealers with real-time call transcription, alerts and automated call scoring, from Volie.

• Call tracking
• Attribution and analytics

Dealer reporting dashboard comparing marketing performance with local market trends, competitor rankings and model demand.

• Attribution and analytics

Customer experience survey and feedback platform from Authenticom with SMS and email surveys, NPS/CSAT dashboards, alerts and social listening.

• Reviews and social
• Attribution and analytics

DealerX attribution and audience platform that groups local shoppers into cohorts and targets ads across Meta, Google, programmatic and CTV.

• Attribution and analytics
• Audience data
• +1

Vendor attribution from DealerX that matches dealer sales back to marketing exposure to fill gaps left by last-click analytics.

• Attribution and analytics

Alerts dealers when a lead buys a new or CPO vehicle elsewhere and sends the defection details into the dealer's CRM.

• Attribution and analytics
• CRM

Deal log and performance software for dealerships, with KPI dashboards, targets and leaderboards for sales, F&I, aftermarket and wholesale teams.

• Attribution and analytics
• Desking

Program manager for OEM-sponsored dealer digital marketing programs, with lead management, inventory syndication and performance dashboards.

• OEM program administrators
• Attribution and analytics