Dealer software

Patented shopper identification network that detects in-market vehicle shoppers across devices and matches them to dealer customers and prospects.

• Audience data
• Lifecycle and equity mining

Edmunds audience-based advertising for automakers and dealers across Edmunds.com and off-site channels.

• Media platforms
• Digital advertising

Amazon's advertising business, reaching auto shoppers through Amazon DSP, Prime Video and Fire TV streaming ads and Amazon shopping signals.

• Media platforms
• Digital advertising

Through-channel marketing platform for automakers and their dealers, with OEM dealer portals, co-op fund management and on-brand local campaigns.

• OEM program administrators
• Digital advertising
• +1

Tool for building dealer ad audiences of active vehicle shoppers using real-time buyer signals and pre-built segments.

• Audience data
• Digital advertising

Urban Science incentive platform sending targeted gift-card offers to drive service visits, recalls and sales, with attribution to the RO or sale.

• Attribution and analytics
• Lifecycle and equity mining
• +1

Experian in-market and ownership-based automotive audience segments for dealer and agency targeting across digital channels.

• Audience data

Salesforce CRM for automakers, dealers and captive lenders that unifies driver, vehicle, service, lease and warranty data.

• CRM
• CDP and data platforms

Feed-based vehicle inventory ads on Bing search, Bing image search and the Microsoft Audience Network.

• Media platforms
• Inventory ads

Managed in-market advertising for dealers using Cars.com shopper data across Cars.com, display, video and social inventory ads.

• Media platforms
• Inventory ads
• +1

Customer data platform in CDK's dealer software that unifies sales and service profiles and flags lease-end, service and warranty opportunities.

• CDP and data platforms
• Lifecycle and equity mining

Dealer customer data platform sold in Base, Pro and Enterprise tiers, unifying DMS and CRM data for multichannel sales and service campaigns.

• CDP and data platforms
• Lifecycle and equity mining
• +1

Dealer market data tool built on state vehicle registrations, with sales and registration reports, heat maps, dealer scorecards and EV sales data.

• Attribution and analytics
• Audience data

Automotive CRM for single stores and dealer groups with desking, trade appraisals, credit pulls, equity mining, BDC routing and an open API.

• CRM
• Desking
• +1

Automated DMS and market data mining that triggers dealer sales and service communications at purchase-behavior moments.

• Lifecycle and equity mining
• Direct mail

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

Dealer marketing platform that finds likely local buyers from Experian data, plans multichannel campaigns and measures sales and ROI.

• Audience data
• Lifecycle and equity mining
• +1

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

First-party data software for dealers with one-click prospecting, predictive targeting, acquisition leads and a service drive app.

• Lifecycle and equity mining
• Direct mail
• +1

Aftersales customer experience platform for OEMs and dealers that unifies data for predictive service marketing.

• Aftersales marketing
• CDP and data platforms

Direct marketing firm running hand-addressed mail, data hygiene, PURL and email campaigns for dealer sales and service events.

• Direct mail
• Lifecycle and equity mining
• +1

Dealer data hygiene and predictive analytics that cleans and verifies records and scores the most profitable marketing targets.

• Audience data
• CDP and data platforms

Fixed ops marketing for dealer service departments that uses DMS and market data for direct mail, email, text and recall outreach.

• Direct mail
• Lifecycle and equity mining
• +1

Global advertising holding company whose agency networks handle creative, media and data work for automakers and dealer advertising groups.

• Agency holding companies
• Digital advertising