Fullpath

Dealership customer data platform that unifies shopper data and runs ads, email, SMS and AI agents for lead handling, now owned by Cox.

Products

Fullpath Advertising
Audience activation for dealers across digital, Amazon and OTT ads, plus website engagement, VIN acceleration, equity and dynamic payment campaigns.
- Digital advertising
- Inventory ads
Fullpath Agentic CRM
Agentic CRM for dealerships built on Fullpath's customer data, in limited release.
- CRM
Fullpath AI Agents
AI agents for dealerships, including the Omni AI Agent and a Lead Handling Agent that respond to and follow up on shopper leads.
- Voice, BDC and sales agents
- Chat and messaging
Fullpath CDP
Dealer customer data platform that unifies shopper, sales and service data across rooftops, with data enrichment and consent management.
- CDP and data platforms