Dealer software

Audience activation for dealers across digital, Amazon and OTT ads, plus website engagement, VIN acceleration, equity and dynamic payment campaigns.

• Digital advertising
• Inventory ads

Household-level identity and ad platform that turns dealer first-party web data into CTV, display, audio and mail audiences with sales attribution.

• CDP and data platforms
• Audience data
• +2

Dealer merchandising and marketing platform covering guided photography, 360 spins, video, social auto-posting, ads and AI lead follow-up.

• Imagery and video
• Inventory ads
• +1

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Automated lead response for dealers: AI and staffed First Responder texting that engages leads and books appointments, plus Craigslist ads.

• Chat and messaging
• Inventory ads
• +1

AI merchandising for dealers that turns phone walkarounds into standardized listing photos, 360 spins, video tours and social posts.

• Imagery and video
• Chat and messaging
• +1

VIN-level ad platform that pulls dealer inventory and runs direct-to-VDP campaigns with co-op automation and vehicle-level attribution.

• Digital advertising
• Inventory ads
• +1

Digital vehicle packets with OEM window stickers and build sheets by VIN, shopper engagement tracking, recon workflow and VIN-level ads.

• Window stickers
• Inventory ads
• +2

Automotive data and analytics firm serving OEMs and dealers, with customer-experience research, vehicle valuations and dealer F&I software.

• OEM program administrators
• F&I menu and products
• +1

Managed dealer websites, SEO and vehicle listing tools for franchise and independent dealers, with published monthly pricing.

• Website platforms
• Inventory ads

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

Machine-learning VIN performance platform for dealers that predicts inventory risk and targets ad spend at specific vehicles.

• Inventory ads
• Inventory management and pricing

Tractable's AI vehicle assessment for dealers that detects panel-level damage in the service lane and outputs parts and labor estimates.

• Service communication and MPI
• Collision
• +1

VIN-level automotive listing, pricing and market data delivered by API, bulk feeds, reports and a dealer Chrome extension.

• Valuation data
• Audience data
• +1

Used and new inventory software for dealers: market-based pricing and appraisal, OEM window stickers and build data, ads and listing syndication.

• Inventory management and pricing
• Marketplaces
• +2

Meta's ad platform for Facebook and Instagram, with automotive inventory ads and model ads driven by vehicle catalogs.

• Media platforms
• Inventory ads
• +1

Feed-based vehicle inventory ads on Bing search, Bing image search and the Microsoft Audience Network.

• Media platforms
• Inventory ads

Browser-based collision estimating from Mitchell (Enlyte) with VIN decoding, parts diagrams, ADAS flags and OEM repair procedures.

• Collision
• Parts

Automotive data company that owns Polk, CARFAX, automotiveMastermind and Market Scan, supplying audience, pricing and market data.

• Audience data
• Attribution and analytics
• +1

Full-service digital marketing agency for dealers, with VIN-level ads (VinFuel), streaming video, SEO, paid search and Nitro specials pages.

• Digital advertising
• Inventory ads
• +1

Automotive data platform unifying dealer customer, web and DMS data for identity resolution, attribution, email and inventory ads.

• CDP and data platforms
• Inventory ads
• +1

Collision parts procurement marketplace where repairers compare supplier quotes and dealer parts departments bid on parts requests.

• Parts
• Collision

AI content platform that turns dealer vehicle photos and data into enhanced images, inventory videos and social video ads.

• Imagery and video
• Inventory ads