Dealer software

Reynolds and Reynolds dealership CRM built into its retail management system, sharing one customer record across sales and service.

• CRM

Automotive digital marketing company running conquest, remarketing, streaming video and fixed ops campaigns for OEM dealers.

• Digital advertising
• Audience data
• +1

Ford and dealer-owned digital partner offering Ford and Lincoln dealers marketing, CRM, websites and a vetted vendor marketplace.

• OEM program administrators
• Website platforms
• +1

Agentic CRM for dealerships built on Fullpath's customer data, in limited release.

• CRM

Household-level identity and ad platform that turns dealer first-party web data into CTV, display, audio and mail audiences with sales attribution.

• CDP and data platforms
• Audience data
• +2

Managed dealer website with built-in digital retailing, trade-in, soft-pull prequalification, chat and reviews, plus optional ad services.

• Website platforms
• Digital retailing and payments
• +2

Automotive data and analytics firm serving OEMs and dealers, with customer-experience research, vehicle valuations and dealer F&I software.

• OEM program administrators
• F&I menu and products
• +1

Managed dealer websites, SEO and vehicle listing tools for franchise and independent dealers, with published monthly pricing.

• Website platforms
• Inventory ads

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Cloud dealer management for independent and BHPH dealers: inventory, deal calculation and forms, websites and listing feeds. From $99 a month.

• DMS
• Website platforms
• +2

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

VIN-level automotive listing, pricing and market data delivered by API, bulk feeds, reports and a dealer Chrome extension.

• Valuation data
• Audience data
• +1

Enterprise website and theming system for dealer groups, with central brand control, a guarded CMS and performance-first rendering.

• Website platforms

Automotive data company that owns Polk, CARFAX, automotiveMastermind and Market Scan, supplying audience, pricing and market data.

• Audience data
• Attribution and analytics
• +1

Dealer website platform with configurable pricing stacks, trade-in tool, chat and group-site inventory, certified for several OEM programs.

• Website platforms
• Trade-in
• +1

Dealer website platform with email automation for franchise dealers; listed in the Honda Digital Program.

• Website platforms
• Lifecycle and equity mining

Website platform for car, RV, marine and powersports dealers with inventory management, analytics, online payments and listings syndication.

• Website platforms
• Digital retailing and payments
• +1

Dealer management system from Canada-based PBS Systems covering accounting, sales, service, parts and CRM for franchised dealers.

• DMS
• CRM
• +1

Cloud dealer management platform from UK-based Pinewood.AI combining sales, service, parts, F&I, accounting and BI in one database.

• DMS
• CRM
• +2

Dealer website and advertising provider with a digital retailing assistant, inventory banners, live OEM incentives and vehicle listing ads.

• Website platforms
• Inventory ads
• +1

Vehicle registration-based audience, measurement and CRM data products for automakers, agencies and dealers from Mobility Global.

• Audience data
• CDP and data platforms
• +1

Dealer CRM with desking, credit reports, compliance, ID and fraud checks, websites and inventory, plus BDC AI for automated lead response.

• CRM
• Desking
• +2

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1

Custom dealer website platform on proprietary lightweight software, with SEO, paid search management and a daily 88-point site inspection.

• Website platforms
• AI search visibility
• +1