Dealer software

Cox Automotive digital retailing tool for payments, incentives, KBB trade values and credit apps, with AMD Elite for full online purchase.

• Digital retailing and payments
• Trade-in
• +1

Amazon's advertising business, reaching auto shoppers through Amazon DSP, Prime Video and Fire TV streaming ads and Amazon shopping signals.

• Media platforms
• Digital advertising

CDK's omnichannel digital retailing platform for building deals online and in the showroom, with trade appraisal and credit.

• Digital retailing and payments
• Desking
• +1

Automotive data and marketing company tracking in-market shoppers through its Active Shopper Network and running dealer campaigns.

• CDP and data platforms
• Audience data
• +1

Local new and used vehicle sales and registration data from state records for dealers, agencies and lenders, with maps and market share reports.

• Attribution and analytics
• Audience data

Edmunds trade-in valuation widget that runs natively on dealer websites and captures trade-in leads using Edmunds TMV values.

• Trade-in

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Cox Automotive trade-in program giving shoppers a KBB-branded cash offer redeemable at participating dealers online or in the service lane.

• Trade-in
• Vehicle acquisition and instant offers

Feed-based vehicle inventory ads on Bing search, Bing image search and the Microsoft Audience Network.

• Media platforms
• Inventory ads

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1

Automotive sales data and analytics firm serving OEMs on network, sales, aftersales and marketing, plus dealer tools like SalesAlert and AutoHook.

• OEM program administrators
• Lifecycle and equity mining
• +2