Dealer software

Accenture's marketing, creative and customer-experience unit, working with automakers on brand, digital commerce and customer data programs.

• Agency holding companies
• CDP and data platforms
• +1

Force Marketing's customer data platform for dealer groups, scoring buying propensity and tying sales and service ad spend to results.

• CDP and data platforms
• Digital advertising
• +1

Dealer analytics platform with an AI assistant (AiDA) that connects CRM, DMS, ad and inventory data and diagnoses performance changes.

• Attribution and analytics
• CDP and data platforms

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

Automotive data and marketing company tracking in-market shoppers through its Active Shopper Network and running dealer campaigns.

• CDP and data platforms
• Audience data
• +1

Automotive digital marketing agency for dealers running conquest email, paid search, OTT video, SEO and listings on a proprietary CDP.

• Digital advertising
• CDP and data platforms

DMS data management for dealers to approve, control and monitor what data third-party vendors receive; free for dealers, paid by vendors.

• CDP and data platforms

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• Attribution and analytics
• CDP and data platforms
• +1

Dealer customer data platform that unifies shopper, sales and service data across rooftops, with data enrichment and consent management.

• CDP and data platforms

Impel's lifecycle marketing tool that uses dealer DMS and CRM data to automate email, text and mail campaigns.

• Lifecycle and equity mining
• CDP and data platforms
• +1

AI ad tech and agency services for dealers, built on its AutoQuity data layer and AudiencePro customer data platform.

• Digital advertising
• CDP and data platforms
• +1

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

Automotive data platform unifying dealer customer, web and DMS data for identity resolution, attribution, email and inventory ads.

• CDP and data platforms
• Inventory ads
• +1

Vehicle registration-based audience, measurement and CRM data products for automakers, agencies and dealers from Mobility Global.

• Audience data
• CDP and data platforms
• +1

Dealer marketing platform combining digital advertising, The AutoMiner customer data platform, AI conversations and market reporting.

• Digital advertising
• CDP and data platforms
• +1

Salesforce's customer data platform which unifies customer records for Salesforce marketing, sales and service apps.

• CDP and data platforms
• CRM

Real-time customer data platform used by automakers and dealer groups to unify shopper data and drive personalization and ads.

• CDP and data platforms
• Attribution and analytics

Administrator of OEM certified dealer digital programs, with vendor vetting, packaged bundles and the Unite CONNECT lead and data platform.

• OEM program administrators
• CDP and data platforms
• +1