Dealer software

Dealer marketing firm offering credit and in-market direct mail, soft-pull lead triggers, paid digital media and a US-based BDC.

• Direct mail
• Audience data
• +1

Reynolds and Reynolds F&I desk system for interactive product presentation, electronic documents and signature capture.

• F&I menu and products
• eContracting
• +1

Dealership CRM with built-in texting, email and video, sales and service pipelines, mobile app and AI agents for lead follow-up.

• CRM
• Chat and messaging
• +1

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

Reynolds and Reynolds dealership CRM built into its retail management system, sharing one customer record across sales and service.

• CRM

Automotive digital marketing company running conquest, remarketing, streaming video and fixed ops campaigns for OEM dealers.

• Digital advertising
• Audience data
• +1

Agentic CRM for dealerships built on Fullpath's customer data, in limited release.

• CRM

Household-level identity and ad platform that turns dealer first-party web data into CTV, display, audio and mail audiences with sales attribution.

• CDP and data platforms
• Audience data
• +2

Darwin Automotive F&I menu software from J.D. Power for presenting protection products in store, online and after the sale.

• Digital retailing and payments
• F&I menu and products
• +1

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

Tractable's AI vehicle assessment for dealers that detects panel-level damage in the service lane and outputs parts and labor estimates.

• Service communication and MPI
• Collision
• +1

VIN-level automotive listing, pricing and market data delivered by API, bulk feeds, reports and a dealer Chrome extension.

• Valuation data
• Audience data
• +1

Browser-based collision estimating from Mitchell (Enlyte) with VIN decoding, parts diagrams, ADAS flags and OEM repair procedures.

• Collision
• Parts

Automotive data company that owns Polk, CARFAX, automotiveMastermind and Market Scan, supplying audience, pricing and market data.

• Audience data
• Attribution and analytics
• +1

Collision parts procurement marketplace where repairers compare supplier quotes and dealer parts departments bid on parts requests.

• Parts
• Collision

Dealer management system from Canada-based PBS Systems covering accounting, sales, service, parts and CRM for franchised dealers.

• DMS
• CRM
• +1

Cloud dealer management platform from UK-based Pinewood.AI combining sales, service, parts, F&I, accounting and BI in one database.

• DMS
• CRM
• +2

Vehicle registration-based audience, measurement and CRM data products for automakers, agencies and dealers from Mobility Global.

• Audience data
• CDP and data platforms
• +1

Dealer CRM with desking, credit reports, compliance, ID and fraud checks, websites and inventory, plus BDC AI for automated lead response.

• CRM
• Desking
• +2

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1

ADAS calibration software that identifies required calibrations from the estimate and documents OEM procedures for shops and dealers.

• Collision
• Service communication and MPI

Body shop management software for collision centers, including dealer-owned shops, with job board, parts tracking and DMS integrations.

• Collision

Dealer F&I platform for credit applications to a finance source network, eContracting, remote eSigning, MaximTrak menu and Fusion digital retail.

• Credit and lending platforms
• Digital retailing and payments
• +2