Dealer software

Audience activation for dealers across digital, Amazon and OTT ads, plus website engagement, VIN acceleration, equity and dynamic payment campaigns.

• Digital advertising
• Inventory ads

Household-level identity and ad platform that turns dealer first-party web data into CTV, display, audio and mail audiences with sales attribution.

• CDP and data platforms
• Audience data
• +2

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Solera's cloud DMS for independent and buy here pay here dealers, covering inventory, desking, BHPH servicing, collections, accounting and forms.

• DMS
• Credit and lending platforms
• +1

Automotive marketing agency producing targeted and sales-event direct mail for dealers, plus social, paid search and website management.

• Direct mail
• Digital advertising

Managed dealer website with built-in digital retailing, trade-in, soft-pull prequalification, chat and reviews, plus optional ad services.

• Website platforms
• Digital retailing and payments
• +2

VIN-level ad platform that pulls dealer inventory and runs direct-to-VDP campaigns with co-op automation and vehicle-level attribution.

• Digital advertising
• Inventory ads
• +1

Louisville agency running turnkey dealer sales, service and recall events via direct mail plus search, display, video and social ads.

• Aftersales marketing
• Digital advertising
• +1

Cox Automotive vehicle valuation brand and shopping site selling dealers listings, trade-in tools, instant offers and display ads.

• Marketplaces
• Digital advertising
• +2

Direct marketing firm running hand-addressed mail, data hygiene, PURL and email campaigns for dealer sales and service events.

• Direct mail
• Lifecycle and equity mining
• +1

Utah-focused online car classifieds on KSL.com where dealers and private sellers list new and used vehicles, with a dealer trade-in offer tool.

• Marketplaces
• Digital advertising

AI ad tech and agency services for dealers, built on its AutoQuity data layer and AudiencePro customer data platform.

• Digital advertising
• CDP and data platforms
• +1

Cloud enterprise DMS for franchised dealers and groups, with centralized accounting, shared inventory, open SQL data and eSigning.

• DMS
• Accounting

Cloud dealer management for independent and BHPH dealers: inventory, deal calculation and forms, websites and listing feeds. From $99 a month.

• DMS
• Website platforms
• +2

Meta's ad platform for Facebook and Instagram, with automotive inventory ads and model ads driven by vehicle catalogs.

• Media platforms
• Inventory ads
• +1

Multi-location marketing platform and services for franchise brands and automotive OEM and dealer programs, built on its MLX platform.

• Digital advertising
• Reviews and social
• +1

Dealer marketing firm running hosted sales events, direct mail and targeted digital campaigns, supported by its own CRM and AI agents.

• Direct mail
• Digital advertising

Full-service digital marketing agency for dealers, with VIN-level ads (VinFuel), streaming video, SEO, paid search and Nitro specials pages.

• Digital advertising
• Inventory ads
• +1

Global advertising holding company whose agency networks handle creative, media and data work for automakers and dealer advertising groups.

• Agency holding companies
• Digital advertising

Dealer management system from Canada-based PBS Systems covering accounting, sales, service, parts and CRM for franchised dealers.

• DMS
• CRM
• +1

Cloud dealer management platform from UK-based Pinewood.AI combining sales, service, parts, F&I, accounting and BI in one database.

• DMS
• CRM
• +2

Dealer website and advertising provider with a digital retailing assistant, inventory banners, live OEM incentives and vehicle listing ads.

• Website platforms
• Inventory ads
• +1

Local streaming TV (CTV/OTT) ad platform selling campaigns to dealers and auto agencies, with Polk audience data and sales matching.

• Media platforms
• Digital advertising
• +1

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1