Dealer software

Dealer marketing and service software spanning equity mining, lifecycle mail and email, service scheduling, MPI and digital advertising.

• Lifecycle and equity mining
• Aftersales marketing
• +2

Affinitiv equity mining tool that scores trade-in likelihood and sends customers equity offers and an upgrade portal.

• Lifecycle and equity mining
• Vehicle acquisition and instant offers

Dealer service retention marketing across email, mail, SMS, voice and social, with automated lifecycle campaigns and a call center.

• Aftersales marketing
• Lifecycle and equity mining
• +1

Dealer analytics platform with an AI assistant (AiDA) that connects CRM, DMS, ad and inventory data and diagnoses performance changes.

• Attribution and analytics
• CDP and data platforms

Predictive sales and marketing platform scoring customers' likelihood to buy, with AI messaging, direct mail and recall outreach for dealers.

• Lifecycle and equity mining
• Aftersales marketing
• +1

AI agents for dealer fixed ops that find open recalls and due maintenance, text customers and book appointments into the DMS or scheduler.

• Aftersales marketing
• Lifecycle and equity mining
• +1

Dealer retention marketing that runs segmented email, SMS, ringless voicemail and mail campaigns for service, equity and lease triggers.

• Aftersales marketing
• Lifecycle and equity mining
• +1

Call tracking and conversation analytics platform that attributes calls, texts and forms to marketing sources; plans start at $55 a month.

• Call tracking
• Attribution and analytics

OBD-connected vehicle device and dealer app for lot tracking, theft recovery, odometer and health data, and proactive service outreach.

• Lifecycle and equity mining
• Inventory management and pricing
• +2

AI marketing platform for regulated industries, including automotive, producing localized dealer creative and market intelligence.

• Digital advertising
• Attribution and analytics

Dealer marketing and engagement platform covering inventory ads, AI lead response, hybrid AI and live chat, reviews and equity mining.

• Digital advertising
• Lifecycle and equity mining
• +2

Cloud DMS for independent and BHPH dealers with inventory, CRM, desking, accounting, websites and DealersAI lead response, without per-seat fees.

• DMS
• CRM
• +2

Consumer data and attribution provider for dealers and OEMs: AI-scored shopper profiles, database activation, conquest and sales matchback.

• Audience data
• Lifecycle and equity mining
• +1

Dealership CRM with built-in texting, email and video, sales and service pipelines, mobile app and AI agents for lead follow-up.

• CRM
• Chat and messaging
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• Attribution and analytics
• CDP and data platforms
• +1

Agentic CRM for dealerships built on Fullpath's customer data, in limited release.

• CRM

AI platform for dealers covering sales, chat, voice, service and marketing agents plus 360 walkarounds and VDP merchandising.

• Voice, BDC and sales agents
• Lifecycle and equity mining
• +2

Impel's lifecycle marketing tool that uses dealer DMS and CRM data to automate email, text and mail campaigns.

• Lifecycle and equity mining
• CDP and data platforms
• +1

VIN-level ad platform that pulls dealer inventory and runs direct-to-VDP campaigns with co-op automation and vehicle-level attribution.

• Digital advertising
• Inventory ads
• +1

Identity resolution, clean room and data marketplace platform that OEMs, dealer associations and auto marketplaces use to target and measure buyers.

• Audience data
• CDP and data platforms
• +1

Dealer website platform with email automation for franchise dealers; listed in the Honda Digital Program.

• Website platforms
• Lifecycle and equity mining

Business intelligence platform that unifies dealership CRM, DMS, website, call tracking and ad data into lead-source ROI and inventory reports.

• Attribution and analytics
• Inventory management and pricing

Automotive data platform unifying dealer customer, web and DMS data for identity resolution, attribution, email and inventory ads.

• CDP and data platforms
• Inventory ads
• +1

Local streaming TV (CTV/OTT) ad platform selling campaigns to dealers and auto agencies, with Polk audience data and sales matching.

• Media platforms
• Digital advertising
• +1