Dealer software

Ford and Lincoln dealer digital programs covering marketing, CRM data, websites, digital retail, chat, reputation and inventory tools.

• OEM program administrators
• Website platforms
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• CDP and data platforms
• Attribution and analytics

Payment processing for independent dealers using Frazer DMS, taking credit, debit and ACH payments posted directly into the DMS.

• Digital retailing and payments

Audience activation for dealers across digital, Amazon and OTT ads, plus website engagement, VIN acceleration, equity and dynamic payment campaigns.

• Digital advertising
• Inventory ads

AI agents for dealerships, including the Omni AI Agent and a Lead Handling Agent that respond to and follow up on shopper leads.

• Voice, BDC and sales agents
• Chat and messaging

Managed digital marketing for franchise and independent dealers covering SEO, paid search, Facebook ads and vehicle ads.

• Digital advertising
• Website platforms
• +2

RouteOne digital retail tools with a consumer-facing online credit application that feeds deals into the dealer's RouteOne workflow.

• Digital retailing and payments
• Credit and lending platforms

Dealer websites with virtual retailing, lead capture and live DMS inventory sync.

• Website platforms
• Digital retailing and payments

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

AI website chat agent for dealers that answers shopper questions and captures leads around the clock.

• Chat and messaging

Vehicle merchandising for dealers with 360 WalkArounds, feature and video tours, AI image enhancement and F&I Advantage product videos.

• Imagery and video

AI sales agent for dealers that follows up on and nurtures sales leads by text and email until they are ready for a salesperson.

• Voice, BDC and sales agents
• Lifecycle and equity mining
• +2

Inventory management for independent dealers to add, photograph, describe and syndicate vehicles, with an inLine mobile app.

• Inventory management and pricing
• Inventory ads

Used-vehicle market pricing tool for independent dealers that compares units against local market data.

• Inventory management and pricing

Business texting app for independent dealers to message leads and customers from AutoRevo's platform.

• Chat and messaging

Edmunds-powered instant cash offers for dealer websites that let dealers buy used vehicles directly from consumers.

• Vehicle acquisition and instant offers
• Trade-in

vAuto merchandising tool that directs advertising spend to the vehicles that need exposure most.

• Inventory ads

Interactive 360-degree exterior and interior spins for dealer VDPs, captured by smartphone walkaround, from FlickFusion's video platform.

• Imagery and video
• Chat and messaging

Managed dealer website platform with merchandising, chat, reviews, consent and local SEO pages, with MakerSuite retail tools built in.

• Website platforms
• Digital retailing and payments
• +2

Used-vehicle inventory tool for dealers with VIN appraisals, sourcing guidance, rules-based market pricing, merchandising and aging alerts.

• Inventory management and pricing
• Vehicle acquisition and instant offers
• +1

VIN-level Google and Meta vehicle ads for dealers with per-VIN spend caps that push budget to aging inventory, with influenced-sales reporting.

• Inventory ads
• Digital advertising

AI call tracking and conversation intelligence that attributes phone calls to marketing and scores sales and service calls.

• Call tracking
• Voice, BDC and sales agents
• +1

Digital vehicle packets with OEM window stickers, build sheets and history by VIN, shared with shoppers and tracked for engagement.

• Window stickers
• Imagery and video

VIN-level vehicle remarketing ads from iPacket that retarget shoppers with the specific vehicles they viewed.

• Inventory ads