Dealer software

AutoAlert campaign tool for targeted dealership email, digital mailer and direct mail marketing built from mined customer data.

• Direct mail
• Lifecycle and equity mining

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

Dealer marketing platform that finds likely local buyers from Experian data, plans multichannel campaigns and measures sales and ROI.

• Audience data
• Lifecycle and equity mining
• +1

Managed paid search, paid social, display, retargeting and SEO for franchise dealers and OEM dealer programs.

• Digital advertising
• Audience data
• +1

Ford and Lincoln dealer digital programs covering marketing, CRM data, websites, digital retail, chat, reputation and inventory tools.

• OEM program administrators
• Website platforms
• +1

AutoAlert in-market shopper identification that flags dealer customers showing up at competing dealerships.

• Audience data
• Lifecycle and equity mining

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

First-party data software for dealers with one-click prospecting, predictive targeting, acquisition leads and a service drive app.

• Lifecycle and equity mining
• Direct mail
• +1

Aftersales customer experience platform for OEMs and dealers that unifies data for predictive service marketing.

• Aftersales marketing
• CDP and data platforms

AI call tracking and conversation intelligence that attributes phone calls to marketing and scores sales and service calls.

• Call tracking
• Voice, BDC and sales agents
• +1

Direct marketing firm running hand-addressed mail, data hygiene, PURL and email campaigns for dealer sales and service events.

• Direct mail
• Lifecycle and equity mining
• +1

Dealer data hygiene and predictive analytics that cleans and verifies records and scores the most profitable marketing targets.

• Audience data
• CDP and data platforms

Audience data and identity platform with the Lotame Data Exchange marketplace, used to build, enrich and activate ad audiences; owned by Epsilon.

• Audience data
• CDP and data platforms

AI conversation intelligence for dealer sales and service with call tracking, call scoring, business texting and missed-opportunity alerts.

• Call tracking
• Chat and messaging
• +1

DMA-level market analysis that helps dealer groups judge which markets offer the most sales potential for growth or acquisitions.

• Attribution and analytics

Fixed ops marketing for dealer service departments that uses DMS and market data for direct mail, email, text and recall outreach.

• Direct mail
• Lifecycle and equity mining
• +1

Meta's ad platform for Facebook and Instagram, with automotive inventory ads and model ads driven by vehicle catalogs.

• Media platforms
• Inventory ads
• +1

Multi-location marketing platform and services for franchise brands and automotive OEM and dealer programs, built on its MLX platform.

• Digital advertising
• Reviews and social
• +1

Sokal platform pairing dealer websites with personalized banner campaigns and a dashboard that analyzes digital marketing data.

• Attribution and analytics
• Digital advertising

Marketing measurement for dealers: multi-touch sales attribution, anonymous shopper matching, CTV ad measurement and a lightweight CDP.

• Attribution and analytics
• CDP and data platforms

Dealer.com digital analytics platform tracking 180+ website and advertising KPIs for dealerships.

• Attribution and analytics

OEM parts pricing and marketing program administration for dealer wholesale parts.

• Parts
• OEM program administrators

Global advertising holding company whose agency networks handle creative, media and data work for automakers and dealer advertising groups.

• Agency holding companies
• Digital advertising

DealerOn tool that tracks how ChatGPT, Gemini and Perplexity mention a dealership and scores its AI search visibility.

• AI search visibility
• Attribution and analytics