Dealer software

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

Dealer marketing platform that finds likely local buyers from Experian data, plans multichannel campaigns and measures sales and ROI.

• Audience data
• Lifecycle and equity mining
• +1

AI agent that covers missed and after-hours dealership sales calls, responds to internet leads and re-engages dormant leads.

• Voice, BDC and sales agents
• Lifecycle and equity mining

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

First-party data software for dealers with one-click prospecting, predictive targeting, acquisition leads and a service drive app.

• Lifecycle and equity mining
• Direct mail
• +1

Aftersales customer experience platform for OEMs and dealers that unifies data for predictive service marketing.

• Aftersales marketing
• CDP and data platforms

Direct marketing firm running hand-addressed mail, data hygiene, PURL and email campaigns for dealer sales and service events.

• Direct mail
• Lifecycle and equity mining
• +1

Tests whether dealership leads, calls and emails get through and how staff follow up, flagging broken forms and spam-labeled numbers.

• Attribution and analytics
• Call tracking

Dealer data hygiene and predictive analytics that cleans and verifies records and scores the most profitable marketing targets.

• Audience data
• CDP and data platforms

Market data software tracking about 20,000 franchise dealers for market share, inventory mix, competitor stock and ad spend tied to sold units.

• Attribution and analytics
• Inventory management and pricing
• +1

DMA-level market analysis that helps dealer groups judge which markets offer the most sales potential for growth or acquisitions.

• Attribution and analytics

Fixed ops marketing for dealer service departments that uses DMS and market data for direct mail, email, text and recall outreach.

• Direct mail
• Lifecycle and equity mining
• +1

Vehicle acquisition suite for dealers: website trade-in valuations, value-tracking emails, service-drive offers and social tools for reps.

• Vehicle acquisition and instant offers
• Lifecycle and equity mining
• +1

AutoSync's digital retailing platform with build and price, trade-in, credit applications and deposits, sold as MotoEssential and MotoPro.

• Digital retailing and payments
• Attribution and analytics

Dealer.com digital analytics platform tracking 180+ website and advertising KPIs for dealerships.

• Attribution and analytics

Global advertising holding company whose agency networks handle creative, media and data work for automakers and dealer advertising groups.

• Agency holding companies
• Digital advertising

Vehicle registration-based audience, measurement and CRM data products for automakers, agencies and dealers from Mobility Global.

• Audience data
• CDP and data platforms
• +1

Labor and parts pricing intelligence for dealer service departments that sets customer-pay rates by demand to lift effective labor rate.

• Parts
• Attribution and analytics

Global advertising holding company that owns agencies, Publicis Sapient and Epsilon, serving automakers with media, creative and data services.

• Agency holding companies
• Audience data
• +1

Dealer-owned data platform unifying DMS, CRM, F&I, service, inventory and ad data with plain-English AI Q&A.

• CDP and data platforms
• Attribution and analytics

AI platform that plans and runs sales, service and retention campaigns and lead follow-up for dealerships, groups and OEM programs.

• Voice, BDC and sales agents
• Lifecycle and equity mining
• +1

Alerts dealers when a lead buys a new or CPO vehicle elsewhere and sends the defection details into the dealer's CRM.

• Attribution and analytics
• CRM

Salesforce's customer data platform which unifies customer records for Salesforce marketing, sales and service apps.

• CDP and data platforms
• CRM

Computer-vision software using a dealer's existing cameras to track service and express lane activity, flag acquisition chances and alert managers.

• Attribution and analytics
• Service communication and MPI