Dealer software

Ford and dealer-owned digital partner offering Ford and Lincoln dealers marketing, CRM, websites and a vetted vendor marketplace.

• OEM program administrators
• Website platforms
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• Attribution and analytics
• CDP and data platforms
• +1

DMS for independent and buy-here-pay-here used-car dealers with inventory, desking, forms, BHPH collections and accounting.

• DMS
• Desking
• +1

Dealer data lake and BI platform with self-service reports, fixed ops analytics for warranty labor rates, and AI decision tools for US dealers.

• Attribution and analytics
• Aftersales marketing
• +1

Audience activation for dealers across digital, Amazon and OTT ads, plus website engagement, VIN acceleration, equity and dynamic payment campaigns.

• Digital advertising
• Inventory ads

Agentic CRM for dealerships built on Fullpath's customer data, in limited release.

• CRM

AI agents for dealerships, including the Omni AI Agent and a Lead Handling Agent that respond to and follow up on shopper leads.

• Voice, BDC and sales agents
• Chat and messaging

Dealer customer data platform that unifies shopper, sales and service data across rooftops, with data enrichment and consent management.

• CDP and data platforms

Household-level identity and ad platform that turns dealer first-party web data into CTV, display, audio and mail audiences with sales attribution.

• CDP and data platforms
• Audience data
• +2

Dealer merchandising and marketing platform covering guided photography, 360 spins, video, social auto-posting, ads and AI lead follow-up.

• Imagery and video
• Inventory ads
• +1

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Automated lead response for dealers: AI and staffed First Responder texting that engages leads and books appointments, plus Craigslist ads.

• Chat and messaging
• Inventory ads
• +1

Content platform for dealerships that produces SEO and AI-search-ready articles, model pages, comparisons and social posts.

• AI search visibility
• Reviews and social

Solera's cloud DMS for independent and buy here pay here dealers, covering inventory, desking, BHPH servicing, collections, accounting and forms.

• DMS
• Credit and lending platforms
• +1

Automotive marketing agency producing targeted and sales-event direct mail for dealers, plus social, paid search and website management.

• Direct mail
• Digital advertising

AI platform for dealers covering sales, chat, voice, service and marketing agents plus 360 walkarounds and VDP merchandising.

• Voice, BDC and sales agents
• Lifecycle and equity mining
• +2

Impel's lifecycle marketing tool that uses dealer DMS and CRM data to automate email, text and mail campaigns.

• Lifecycle and equity mining
• CDP and data platforms
• +1

Credit reports, mobile prequalification, fraud and ID checks, payments and credit compliance tools for dealers.

• Credit and lending platforms
• Desking
• +1

Mobile QR-code soft-pull prequalification and ID verification for dealers, with shopper data and lead-source tracking.

• Credit and lending platforms
• Lifecycle and equity mining
• +1

Managed dealer website with built-in digital retailing, trade-in, soft-pull prequalification, chat and reviews, plus optional ad services.

• Website platforms
• Digital retailing and payments
• +2

VIN-level ad platform that pulls dealer inventory and runs direct-to-VDP campaigns with co-op automation and vehicle-level attribution.

• Digital advertising
• Inventory ads
• +1

AI call tracking and conversation intelligence for automotive sales and service calls, with AI voice and SMS agents and revenue attribution.

• Call tracking
• Voice, BDC and sales agents
• +1

Louisville agency running turnkey dealer sales, service and recall events via direct mail plus search, display, video and social ads.

• Aftersales marketing
• Digital advertising
• +1

Cox Automotive vehicle valuation brand and shopping site selling dealers listings, trade-in tools, instant offers and display ads.

• Marketplaces
• Digital advertising
• +2