Dealer software

AutoAlert campaign tool for targeted dealership email, digital mailer and direct mail marketing built from mined customer data.

• Direct mail
• Lifecycle and equity mining

Epsilon's automotive marketing unit, using its consumer data and identity graph for OEM and dealer omnichannel and lifecycle campaigns.

• Audience data
• Digital advertising
• +1

Reynolds and Reynolds' dealer management system for franchise dealers, covering accounting, sales, F&I, service and parts.

• DMS
• Parts
• +1

Dealer marketing platform that finds likely local buyers from Experian data, plans multichannel campaigns and measures sales and ROI.

• Audience data
• Lifecycle and equity mining
• +1

Managed service-department marketing for dealers with branded educational video plus email, mobile and social outreach, sold in tiers.

• Aftersales marketing
• Digital advertising

Hyperlocal service marketing for dealer fixed operations, targeting service customers near the dealership with data-driven campaigns.

• Aftersales marketing

AI agent that covers missed and after-hours dealership sales calls, responds to internet leads and re-engages dormant leads.

• Voice, BDC and sales agents
• Lifecycle and equity mining

Finds fleet vehicles with open recalls, contacts fleet owners and books multiple vehicles into dealer service at once.

• Aftersales marketing
• Service scheduling

Done-for-you SEO, local map pack and Google and Facebook paid ads for auto and RV dealers, with ROI reporting; retainers from $6,000 a month.

• Digital advertising
• Website platforms

Reynolds and Reynolds dealership CRM built into its retail management system, sharing one customer record across sales and service.

• CRM

Managed paid search, paid social, display, retargeting and SEO for franchise dealers and OEM dealer programs.

• Digital advertising
• Audience data
• +1

Ford and Lincoln dealer digital programs covering marketing, CRM data, websites, digital retail, chat, reputation and inventory tools.

• OEM program administrators
• Website platforms
• +1

Automotive API platform and app marketplace with 135-plus APIs and 425-plus apps that integrate with dealer systems.

• CDP and data platforms

Automated inventory-driven advertising for dealers across Google, YouTube, Facebook and Microsoft in dealer-owned accounts, with OEM programs.

• Inventory ads
• Digital advertising
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• CDP and data platforms
• Attribution and analytics

AI automations for dealer sales teams that log missed calls, forms and chats in the CRM, nudge shoppers on viewed cars and flag return visits.

• CRM
• Lifecycle and equity mining

DMS for independent and buy-here-pay-here used-car dealers with inventory, desking, forms, BHPH collections and accounting.

• DMS
• Desking
• +1

Dealer data lake and BI platform with self-service reports and dashboards pulling DMS, CRM and marketing data for US dealers.

• Attribution and analytics
• Aftersales marketing
• +1

Audience activation for dealers across digital, Amazon and OTT ads, plus website engagement, VIN acceleration, equity and dynamic payment campaigns.

• Digital advertising
• Inventory ads

Agentic CRM for dealerships built on Fullpath's customer data, in limited release.

• CRM

Dealer customer data platform that unifies shopper, sales and service data across rooftops, with data enrichment and consent management.

• CDP and data platforms

Managed digital marketing for franchise and independent dealers covering SEO, paid search, Facebook ads and vehicle ads.

• Digital advertising
• Website platforms
• +2

AutoAlert in-market shopper identification that flags dealer customers showing up at competing dealerships.

• Audience data
• Lifecycle and equity mining

Managed inventory ads for dealers on Meta, Google Vehicle Ads, TikTok and X, plus Facebook Marketplace and Craigslist auto-posting.

• Inventory ads
• Reviews and social