Dealer software

Automotive API platform and app marketplace with 135-plus APIs and 425-plus apps that integrate with dealer systems.

• CDP and data platforms

Automated inventory-driven advertising for dealers across Google, YouTube, Facebook and Microsoft in dealer-owned accounts, with OEM programs.

• Inventory ads
• Digital advertising
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• CDP and data platforms
• Attribution and analytics

AI automations for dealer sales teams that log missed calls, forms and chats in the CRM, nudge shoppers on viewed cars and flag return visits.

• CRM
• Lifecycle and equity mining

DMS for independent and buy-here-pay-here used-car dealers with inventory, desking, forms, BHPH collections and accounting.

• DMS
• Desking
• +1

Dealer data lake and BI platform with self-service reports and dashboards pulling DMS, CRM and marketing data for US dealers.

• Attribution and analytics
• Aftersales marketing
• +1

Dealer merchandising workflow with vehicle status tracking, self-service photo and video tools, galleries and showcase pages.

• Imagery and video
• Window stickers
• +1

Audience activation for dealers across digital, Amazon and OTT ads, plus website engagement, VIN acceleration, equity and dynamic payment campaigns.

• Digital advertising
• Inventory ads

Agentic CRM for dealerships built on Fullpath's customer data, in limited release.

• CRM

Dealer customer data platform that unifies shopper, sales and service data across rooftops, with data enrichment and consent management.

• CDP and data platforms

Managed digital marketing for franchise and independent dealers covering SEO, paid search, Facebook ads and vehicle ads.

• Digital advertising
• Website platforms
• +2

AutoAlert in-market shopper identification that flags dealer customers showing up at competing dealerships.

• Audience data
• Lifecycle and equity mining

Smartphone app for dealers to shoot guided photos, 360 spins, custom backgrounds and walkaround and engine videos of inventory.

• Imagery and video
• Inventory ads
• +1

Managed inventory ads for dealers on Meta, Google Vehicle Ads, TikTok and X, plus Facebook Marketplace and Craigslist auto-posting.

• Inventory ads
• Reviews and social

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

First-party data software for dealers with one-click prospecting, predictive targeting, acquisition leads and a service drive app.

• Lifecycle and equity mining
• Direct mail
• +1

Private, governed AI chat workspace for dealership staff, managed by the team that runs the dealer's IT and security.

• Cybersecurity and IT

24/7 managed detection and response, email security, pen testing and incident response for dealerships.

• Cybersecurity and IT
• Regulatory compliance

Managed IT, help desk, network, managed detection and response and FTC Safeguards compliance for dealerships.

• Cybersecurity and IT
• Regulatory compliance

Lead response tool where reps send personal or AI-avatar videos, AI-drafted replies and vehicle links, with CRM sync and view alerts.

• Chat and messaging
• Imagery and video

Posts dealer inventory videos and listings to Instagram, TikTok, YouTube, Facebook and Facebook Marketplace.

• Inventory ads
• Reviews and social

AI listing visuals for dealers that turn phone walkarounds into standardized photos, 360 spins and video tours.

• Imagery and video
• Chat and messaging
• +1

Automated inventory advertising that promotes aged, slow or high-profit vehicles to in-market shoppers on Google and Meta

• Inventory ads

Hiring platform for dealerships: job posting and career sites, texting and prescreens, background checks, offers and onboarding.

• Recruiting and HR