Dealer software

Managed paid search, paid social, display, retargeting and SEO for franchise dealers and OEM dealer programs.

• Digital advertising
• Audience data
• +1

Ford and Lincoln dealer digital programs covering marketing, CRM data, websites, digital retail, chat, reputation and inventory tools.

• OEM program administrators
• Website platforms
• +1

Automotive API platform and app marketplace with 135-plus APIs and 425-plus apps that integrate with dealer systems.

• CDP and data platforms

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• CDP and data platforms
• Attribution and analytics

AI automations for dealer sales teams that log missed calls, forms and chats in the CRM, nudge shoppers on viewed cars and flag return visits.

• CRM
• Lifecycle and equity mining

DMS for independent and buy-here-pay-here used-car dealers with inventory, desking, forms, BHPH collections and accounting.

• DMS
• Desking
• +1

Payment processing for independent dealers using Frazer DMS, taking credit, debit and ACH payments posted directly into the DMS.

• Digital retailing and payments

Dealer data lake and BI platform with self-service reports and dashboards pulling DMS, CRM and marketing data for US dealers.

• Attribution and analytics
• Aftersales marketing
• +1

Dealer merchandising workflow with vehicle status tracking, self-service photo and video tools, galleries and showcase pages.

• Imagery and video
• Window stickers
• +1

Agentic CRM for dealerships built on Fullpath's customer data, in limited release.

• CRM

AI agents for dealerships, including the Omni AI Agent and a Lead Handling Agent that respond to and follow up on shopper leads.

• Voice, BDC and sales agents
• Chat and messaging

Dealer customer data platform that unifies shopper, sales and service data across rooftops, with data enrichment and consent management.

• CDP and data platforms

Managed digital marketing for franchise and independent dealers covering SEO, paid search, Facebook ads and vehicle ads.

• Digital advertising
• Website platforms
• +2

RouteOne digital retail tools with a consumer-facing online credit application that feeds deals into the dealer's RouteOne workflow.

• Digital retailing and payments
• Credit and lending platforms

AutoAlert in-market shopper identification that flags dealer customers showing up at competing dealerships.

• Audience data
• Lifecycle and equity mining

AI chatbots and lead follow-up agents for dealers covering Facebook Marketplace, Craigslist, third-party and website leads, plus a sales coach.

• Voice, BDC and sales agents
• Chat and messaging

Managed inventory ads for dealers on Meta, Google Vehicle Ads, TikTok and X, plus Facebook Marketplace and Craigslist auto-posting.

• Inventory ads
• Reviews and social

Dealer websites with virtual retailing, lead capture and live DMS inventory sync.

• Website platforms
• Digital retailing and payments

AI search visibility service for dealers that tunes Google Business Profile, reviews, inventory signals and FAQs so stores surface in AI answers.

• AI search visibility
• Reviews and social

Builds a machine-readable graph of a dealer's site and inventory so AI assistants like Gemini and ChatGPT can find and cite it.

• AI search visibility
• Website platforms
• +1

First-party data software for dealers with one-click prospecting, predictive targeting, acquisition leads and a service drive app.

• Lifecycle and equity mining
• Direct mail
• +1

Private, governed AI chat workspace for dealership staff, managed by the team that runs the dealer's IT and security.

• Cybersecurity and IT

24/7 managed detection and response, email security, pen testing and incident response for dealerships.

• Cybersecurity and IT
• Regulatory compliance

Managed IT, help desk, network, managed detection and response and FTC Safeguards compliance for dealerships.

• Cybersecurity and IT
• Regulatory compliance