Dealer software

Process engine that attaches a limited warranty to every eligible customer-pay repair order at dealers and service centers.

• Service communication and MPI
• F&I menu and products

Service department analytics and AI for dealers, focused on raising warranty labor and parts reimbursement rates and effective labor rate.

• Attribution and analytics
• Regulatory compliance

Custom dealership websites with fast inventory pages, instant search, 360 spins, geo-targeted offers and built-in inventory imaging.

• Website platforms

Done-for-you SEO, local map pack and Google and Facebook paid ads for auto and RV dealers, with ROI reporting; retainers from $6,000 a month.

• Digital advertising
• Website platforms

Call-to-text tool for dealers that offers callers on hold the option to switch to a text conversation handled by ActivEngage messaging.

• Chat and messaging

Reynolds and Reynolds dealership CRM built into its retail management system, sharing one customer record across sales and service.

• CRM

Ford and Lincoln dealer digital programs covering marketing, CRM data, websites, digital retail, chat, reputation and inventory tools.

• OEM program administrators
• Website platforms
• +1

Library of 25,000+ dealer deal and F&I forms maintained for printing and e-contracting from dealer systems.

• F&I menu and products
• Regulatory compliance

Automated inventory-driven advertising for dealers across Google, YouTube, Facebook and Microsoft in dealer-owned accounts, with OEM programs.

• Inventory ads
• Digital advertising
• +1

AI automations for dealer sales teams that log missed calls, forms and chats in the CRM, nudge shoppers on viewed cars and flag return visits.

• CRM
• Lifecycle and equity mining

Identity verification and fraud prevention for dealerships using license scans, selfie matching and one-time passcodes.

• Regulatory compliance
• Credit and lending platforms

DMS for independent and buy-here-pay-here used-car dealers with inventory, desking, forms, BHPH collections and accounting.

• DMS
• Desking
• +1

Payment processing for independent dealers using Frazer DMS, taking credit, debit and ACH payments posted directly into the DMS.

• Digital retailing and payments

Dealer merchandising workflow with vehicle status tracking, self-service photo and video tools, galleries and showcase pages.

• Imagery and video
• Window stickers
• +1

Out-of-state deal desk for dealers with instant tax and fee quotes, 50-state title and registration, RON signing and shipping.

• Title and registration
• eContracting
• +1

Audience activation for dealers across digital, Amazon and OTT ads, plus website engagement, VIN acceleration, equity and dynamic payment campaigns.

• Digital advertising
• Inventory ads

Agentic CRM for dealerships built on Fullpath's customer data, in limited release.

• CRM

AI agents for dealerships, including the Omni AI Agent and a Lead Handling Agent that respond to and follow up on shopper leads.

• Voice, BDC and sales agents
• Chat and messaging

Managed digital marketing for franchise and independent dealers covering SEO, paid search, Facebook ads and vehicle ads.

• Digital advertising
• Website platforms
• +2

RouteOne digital retail tools with a consumer-facing online credit application that feeds deals into the dealer's RouteOne workflow.

• Digital retailing and payments
• Credit and lending platforms

Smartphone app for dealers to shoot guided photos, 360 spins, custom backgrounds and walkaround and engine videos of inventory.

• Imagery and video
• Inventory ads
• +1

AI chatbots and lead follow-up agents for dealers covering Facebook Marketplace, Craigslist, third-party and website leads, plus a sales coach.

• Voice, BDC and sales agents
• Chat and messaging

Managed inventory ads for dealers on Meta, Google Vehicle Ads, TikTok and X, plus Facebook Marketplace and Craigslist auto-posting.

• Inventory ads
• Reviews and social

Dealer websites with virtual retailing, lead capture and live DMS inventory sync.

• Website platforms
• Digital retailing and payments