Dealer software

Hyperlocal service marketing for dealer fixed operations, targeting service customers near the dealership with data-driven campaigns.

• Aftersales marketing

Finds fleet vehicles with open recalls, contacts fleet owners and books multiple vehicles into dealer service at once.

• Aftersales marketing
• Service scheduling

Done-for-you SEO, local map pack and Google and Facebook paid ads for auto and RV dealers, with ROI reporting; retainers from $6,000 a month.

• Digital advertising
• Website platforms

Reynolds and Reynolds dealership CRM built into its retail management system, sharing one customer record across sales and service.

• CRM

Managed paid search, paid social, display, retargeting and SEO for franchise dealers and OEM dealer programs.

• Digital advertising
• Audience data
• +1

Ford and Lincoln dealer digital programs covering marketing, CRM data, websites, digital retail, chat, reputation and inventory tools.

• OEM program administrators
• Website platforms
• +1

Automated inventory-driven advertising for dealers across Google, YouTube, Facebook and Microsoft in dealer-owned accounts, with OEM programs.

• Inventory ads
• Digital advertising
• +1

AI automations for dealer sales teams that log missed calls, forms and chats in the CRM, nudge shoppers on viewed cars and flag return visits.

• CRM
• Lifecycle and equity mining

DMS for independent and buy-here-pay-here used-car dealers with inventory, desking, forms, BHPH collections and accounting.

• DMS
• Desking
• +1

Dealer data lake and BI platform with self-service reports and dashboards pulling DMS, CRM and marketing data for US dealers.

• Attribution and analytics
• Aftersales marketing
• +1

Dealer merchandising workflow with vehicle status tracking, self-service photo and video tools, galleries and showcase pages.

• Imagery and video
• Window stickers
• +1

Audience activation for dealers across digital, Amazon and OTT ads, plus website engagement, VIN acceleration, equity and dynamic payment campaigns.

• Digital advertising
• Inventory ads

Agentic CRM for dealerships built on Fullpath's customer data, in limited release.

• CRM

Managed digital marketing for franchise and independent dealers covering SEO, paid search, Facebook ads and vehicle ads.

• Digital advertising
• Website platforms
• +2

Google's ad platform; dealers use search, Performance Max and feed-based vehicle ads that show price, mileage and photos in results.

• Media platforms
• Inventory ads
• +1

Service and parts marketing for dealers across direct mail, email, phone, social, display and paid search with lifecycle programs.

• Aftersales marketing
• Digital advertising
• +1

First-party data software for dealers with one-click prospecting, predictive targeting, acquisition leads and a service drive app.

• Lifecycle and equity mining
• Direct mail
• +1

Private, governed AI chat workspace for dealership staff, managed by the team that runs the dealer's IT and security.

• Cybersecurity and IT

24/7 managed detection and response, email security, pen testing and incident response for dealerships.

• Cybersecurity and IT
• Regulatory compliance

Managed IT, help desk, network, managed detection and response and FTC Safeguards compliance for dealerships.

• Cybersecurity and IT
• Regulatory compliance

Hiring platform for dealerships: job posting and career sites, texting and prescreens, background checks, offers and onboarding.

• Recruiting and HR

Hiring software for dealers: job posting to 100+ boards, applicant tracking, pre-hire assessments, video interviews and text recruiting.

• Recruiting and HR

Solera's cloud DMS for independent and buy here pay here dealers, covering inventory, desking, BHPH servicing, collections, accounting and forms.

• DMS
• Credit and lending platforms
• +1

Automotive marketing agency producing targeted and sales-event direct mail for dealers, plus social, paid search and website management.

• Direct mail
• Digital advertising