Dealer software

Dealer marketing platform that finds likely local buyers from Experian data, plans multichannel campaigns and measures sales and ROI.

• Audience data
• Lifecycle and equity mining
• +1

VIN-specific OEM maintenance menus for dealership service advisors with good-better-best pricing and digital delivery to customers.

• Service communication and MPI

Repair order categorization and warranty rate filing for dealers seeking higher warranty labor and parts reimbursement from OEMs.

• Accounting
• Parts

Real-time location of customer vehicles and keys in the service drive for dealer service departments, viewable on phone, tablet or desktop.

• Service communication and MPI

Managed service-department marketing for dealers with branded educational video plus email, mobile and social outreach, sold in tiers.

• Aftersales marketing
• Digital advertising

Fixed operations analytics suite with coaching that tracks service department pricing, compliance and efficiency daily.

• Attribution and analytics
• Service communication and MPI

Process engine that attaches a limited warranty to every eligible customer-pay repair order at dealers and service centers.

• Service communication and MPI
• F&I menu and products

Hyperlocal service marketing for dealer fixed operations, targeting service customers near the dealership with data-driven campaigns.

• Aftersales marketing

AI agent that covers missed and after-hours dealership sales calls, responds to internet leads and re-engages dormant leads.

• Voice, BDC and sales agents
• Lifecycle and equity mining

AI agent for dealer service departments that answers calls, books appointments and runs follow-ups, with a built-in service CRM and CSI tracking.

• Voice, BDC and sales agents
• Service communication and MPI

Finds fleet vehicles with open recalls, contacts fleet owners and books multiple vehicles into dealer service at once.

• Aftersales marketing
• Service scheduling

Done-for-you SEO, local map pack and Google and Facebook paid ads for auto and RV dealers, with ROI reporting; retainers from $6,000 a month.

• Digital advertising
• Website platforms

Reynolds and Reynolds dealership CRM built into its retail management system, sharing one customer record across sales and service.

• CRM

Managed paid search, paid social, display, retargeting and SEO for franchise dealers and OEM dealer programs.

• Digital advertising
• Audience data
• +1

Ford and Lincoln dealer digital programs covering marketing, CRM data, websites, digital retail, chat, reputation and inventory tools.

• OEM program administrators
• Website platforms
• +1

Automotive API platform and app marketplace with 135-plus APIs and 425-plus apps that integrate with dealer systems.

• CDP and data platforms

Automated inventory-driven advertising for dealers across Google, YouTube, Facebook and Microsoft in dealer-owned accounts, with OEM programs.

• Inventory ads
• Digital advertising
• +1

Dealer data platform that unifies customer and inventory data into a dealer-owned record, with lead follow-up, consent tools and dashboards.

• CDP and data platforms
• Attribution and analytics

AI automations for dealer sales teams that log missed calls, forms and chats in the CRM, nudge shoppers on viewed cars and flag return visits.

• CRM
• Lifecycle and equity mining

DMS for independent and buy-here-pay-here used-car dealers with inventory, desking, forms, BHPH collections and accounting.

• DMS
• Desking
• +1

Dealer data lake and BI platform with self-service reports and dashboards pulling DMS, CRM and marketing data for US dealers.

• Attribution and analytics
• Aftersales marketing
• +1

Audience activation for dealers across digital, Amazon and OTT ads, plus website engagement, VIN acceleration, equity and dynamic payment campaigns.

• Digital advertising
• Inventory ads

Agentic CRM for dealerships built on Fullpath's customer data, in limited release.

• CRM

Dealer customer data platform that unifies shopper, sales and service data across rooftops, with data enrichment and consent management.

• CDP and data platforms